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Understanding the Chinese automotive market

Gain key insights into one of the automotive industry's most important markets and learn how to succeed in the age of electric mobility.

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A major market in transition

In 2023, one in four cars produced worldwide was registered in China. This makes the People's Republic one of the most important sales markets. But changing customer expectations, a fierce price war and new players are preventing international carmakers from maintaining or even increasing their market share.

More and more Chinese technology companies are focusing on mobility, and local manufacturers are currently ahead of the game thanks to low prices and short development times, especially when it comes to the fast-growing hybrid and electric vehicles segment. As the market is likely to consolidate rapidly, it is crucial for international brands to catch up quickly. A thorough understanding of the new requirements is essential.

Emotional connection sets new standards for comfort and quality

In China, a concept already prevalent in other markets is gaining ground: the car is being transformed from a commodity into an expression of personality. This emotional approach is redefining the demands for quality and comfort. In the age of electric mobility, Chinese customers are looking for products that are precisely tailored to different scenarios to create a holistic experience that always offers the perfect kind of convenience. They desire:

A 'second living room'

The car is no longer just a means of transport. Flexible use is in demand. Infotainment and special features are designed to provide relaxation and entertainment. Local brands in China are expanding their portfolios into the premium and luxury segments to meet these new expectations.

Digital service

Connectivity and integrated communication solutions are becoming key purchase criteria. Customers expect digital offerings that fit seamlessly into their lives and enable additional services and conveniences. Extensive software expertise is essential to deliver these.

Range and convenient charging solutions

The new heart of the car is the battery. To convince customers, the battery must have sufficient range and be able to be recharged quickly using intelligent solutions. Therefore, interest in plug-in hybrids and extended-range electric vehicles is growing steadily in China.

A constant stream of new features and shapes

Customers expect rapid changes in design and technology. It is important for carmakers to implement technical trends quickly to keep up with the fast-paced market. In addition, they are constantly launching new models to give the impression of something new in terms of design.

Early identification of trends

The experts from TD Reply have a deep understanding of the Chinese automotive market. The local team in Beijing can give you valuable insights into the country's culture. They use China Beats, an AI-powered social listing solution, to spot trends early. We can provide you with data-driven guidance in one of the world's most important markets and help you understand consumer behaviour.