Case Study

AI enhancing expert assistance at Il Sole 24 Ore

Il Sole 24 Ore, a leading Italian business publisher, partnered with Storm Reply and AWS to enhance its “L'Esperto Risponde” service with generative AI, cutting response times and refining expert answers.

A LONG-STANDING SERVICE BOOSTED BY AI

The trusted “L'Esperto Risponde” service has embraced AI to refine how expert guidance is delivered, maintaining its core strengths while offering faster, more dynamic support for modern users.

+130.000

Knowledge base documents were successfully integrated in the solution

+90%

Of incoming queries get accurate draft responses from the AI initially

The 24 ORE Group

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The 24 ORE Group is the leading Italian multimedia publishing organization, operating in the economic, financial, professional, and cultural information sector. Il Sole 24 ORE is the leading daily newspaper in Italy in business, financial and regulatory information and, with 160 years of history, the key driver of the high brand profile of the Group’s operations as a whole. The information offering of Il Sole 24 ORE is complemented by the Radiocor news agency (leader in Italy in financial information), the www.ilsole24ore.com portal, and the news&talk radio station Radio 24. In the field of services tailored to professionals, businesses and public administration, the Group enjoys a solid competitive market position thanks to its databanks, online services, softwares, training programs and networking platforms. The company also plans and organizes conferences, roadshows and events through 24 ORE Eventi and is a leader in the organization of exhibitions and cultural events through 24 ORE Cultura, that also publishes exhibition catalogues and illustrated books on art and photography.