Appliance makers and brands, both in the consumer and professional sectors, suffer the continuous pressure of hardware commoditization, which limits differentiation and ultimately erodes profitability.
Moreover, appliance makers lose visibility of their products, once they are handed over to the sales channels, missing the opportunity to keep a living link with both the product and the users.
Addressing this growing issue, Hi connect’s vision is to
leverage smart connectivity to help appliance makers
diversify their traditional business model through
combined Product + Services strategies.
To this purpose, Hi connect offers a complete end-to-end IoT solution which allows brands to
control and update the appliance’s capabilities over time, and to build
evolving use cases by augmenting the appliance with
cloud-based intelligence: this turns the appliance itself into a platform for the delivery of services, which can be customized in the light of data analytics.
Via the
Hi connect APIs and data model abstractions , brands have the opportunity to expose products to new forms of integration such as contextual e-commerce and pay-per-use: ultimately, new ways can be created to monetize on service initiatives beyond the original sales revenue, towards a concept of
Customer Lifetime Value.