Shorter delivery times for the supplement manufacturer TQG
The Quality Group relies on Logistics Reply's LEA Reply warehouse management system to expand its supply chain processes in the long term.
#Logistics
#Fitness
#Food
,allowExpansion)
The challenge
Supplying customers quickly and reliably with More Nutrition and ESN food supplements and fitness products despite increasing demand
The scenario
Fitness trends and dynamic sales drive growth
ESN and More Nutrition, brands of The Quality Group (TQG), are a must-have for anyone interested in healthy diet and nutritional supplements for sports and fitness. In recent years, the company has grown rapidly due to the rising fitness trend and dynamic sales through social media and influencer partnerships. Today, TQG employs over 1,200 people and operates several warehouse locations in Germany. In addition to a 6,000 m² warehouse for B2B needs, TQG uses a 10,000 m² storage area with 14,000 storage spaces for processing B2C orders.
But the existing technical infrastructure was not designed for this rapid growth. A new warehouse management system was needed that would enable TQG to react flexibly to changes and, above all, to seamlessly map the peak periods across all locations - especially during promotions like ESN Week or Black Week.
)
The solution
Long-term expansion of supply chain processes with LEA Reply
In order to efficiently and scalably absorb order peaks in the rapidly growing direct-to-consumer business and in social commerce, TQG now relies on Logistics Reply's LEA Reply warehouse management system. This enables the company to easily track each individual batch, integrate multi-order picking into its work and automatically control picking times. The new WMS has also significantly simplified replenishment management and greatly reduced the potential for errors.
In addition, it enables LEA Reply TQG to further expand its innovative ideas and progressive growth approach in warehouse processes. Since the WMS rollout, for example, a drone has been introduced for inventory. This is directly connected to LEA Reply via an interface, so that all selected inventory data is transferred to the system in real time.
The results
Measurable success
The introduction of LEA Reply not only simplifies and accelerates internal processes at TQG, but also leads to measurable results, which customers can experience with every order.
The Quality Group is the leading company for sports nutrition, supplements and healthy foods in Germany. The company operates a unique digital direct-to-consumer and social commerce business model with its own production, logistics and technology. Our brands ESN, More Nutrition and Foodist are deeply rooted in their respective communities and offer low-calorie and high-protein products, as well as supplements and healthy snacks and spreads, to help their customers live better lives and achieve their personal goals. The Quality Group is headquartered in Elmshorn and employs over 900 people. In 2022, the company generated a turnover of more than 450 million euros. Since 2022, The Quality Group has been owned by its founders, an experienced management team and CVC Capital Partners, one of the world's leading private equity firms.
Logistics Reply provides cutting-edge software solutions that help companies achieve an efficient and more connected digital supply chain where different systems, partners, humans and machines seamlessly interact embracing the use of next-generation technologies such as AI, robotics, wearables and IoT. Logistics Reply accompanies its customers in this transformation journey ensuring rapid time-to-value and long-term quality results thanks to over 20 years of experience and deep knowledge of technologies and supply chain processes.