Dialogue with Luigi Einaudi thanks to artificial intelligence
How we transformed the cultural legacy of the economist Luigi Einaudi into an interactive experience accessible to everyone, thanks to artificial intelligence.
#Digital Human
#Artificial Intelligence
#Knowledge management
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The challenge
Making Luigi Einaudi's economic thought accessible and relevant to an increasingly large audience, overcoming any physical and generational barriers
The idea
Liberal thinking. Current dialogue.
The EXPERIENCE
Face to Face with Luigi Einaudi
To offer a unique and realistic experience, we focused on the fundamental dimensions of a dialogue: content, visual experience and interaction. We have thus created a digital human, available on the Einaudi Foundation website, which not only reproduces Luigi Einaudi's appearance in a hyperrealistic way, but above all, it can answer questions in a way that aligns with the historical figure's thoughts.
Through voice or text, you can engage in conversations with Luigi Einaudi on topics found in his economic texts, including monopoly, competition, monetary policy, currency, fiscal policy, budget, market, banking, taxes, and inflation, or to ask questions about his biography.
The project
A networking job
The project, a collaboration between the Einaudi Foundation, the Compagnia di San Paolo Foundation, and Reply, was carried out through a holistic approach. This approach combined historical and economic research with the use of advanced AI and 3D real time technologies, aiming to make Luigi Einaudi's intellectual legacy more accessible and relevant to an increasingly broad audience.
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The model of intelligence
Achieving a dialogue aligned with Einaudi's thinking was made possible through a specialised conversational artificial intelligence model according to MLFRAME Reply. The proprietary Reply framework integrates a methodology for analysing databases with tools for creating conversational generative models tailored to specific knowledge domains.
Following this approach, Machine Learning Reply, with the support of the Einaudi Foundation, built the knowledge base, a corpus of more than 250,000 words taken from original volumes and collections. This information was used to train the Large Language Model, ensuring validated responses. Thanks to this meticulous effort, engaging in a contextualised, two-way conversation with an accessible response style is now possible for everyone.
The digital face and personality
Starting from the analysis of vintage images and films, we captured the key elements of the historical figure's appearance and iconic gestures. This process helped define the digital human's look and personality.
Thanks to the use of MetaHuman Creator by Epic Games, we carried out the first facial definition activity, entrusting the refinement of somatic characteristics and detail elements, such as hair and the modelling of the dress to the shape of the body, to the skills of Infinity Reply. The movements of the body, face and mouth, animated through Unreal Engine, have been integrated with the artificial intelligence model to synchronise the audio and movements with the AI-generated responses. The attention to micro-expressions, the tone of voice and the expressive style make the experience complete and engaging.
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User experience and communication
The entire project is centred on enabling everyone to discover liberal thought through a contemporary dialogue experience. It is possible to see this idea not only in the design of the user experience, oriented to be as immersive as possible, but also in the communication campaign, designed by Bitmama Reply and realised by TamTamy Reply.
The campaign, “Liberal Thought, Current Dialogue”, comes to life online and offline with different subjects that showcases a series of quotes by Luigi Einaudi. These thoughts are striking for their relevance and immediately make us think, thus urging people to deepen the topic by immediately starting a conversation with Luigi Einaudi.
Reply's Digital Human EXPErtise
Explore the Digital Human landscape together with Reply experts, analysing use cases and solutions for your company.
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Bitmama Reply is a creative and design consulting company founded in 2009, with the mission of boosting business growth. Guided by a strategic and creative approach, and supported by the most innovative technologies, Bitmama Reply strives every day to achieve the ambitions of its customers.
Infinity Reply is the Reply group company specialised in 3D visualisations and in the development of customised Spatial Computing solutions. Thanks to the latest 3D Render in Real Time technologies, Infinity Reply makes possible innovative storytelling dedicated to products and services, relying on new forms and digital tools for interaction. Infinity Reply's range of services include consulting, UX Design, 3D Content production and development. The solutions applicable to different industries, support Sales, Communication, Entertainment, Training and Simulation processes.
Machine Learning Reply is the Reply group company specialised in Machine Learning, Cognitive Computing and Artificial Intelligence solutions. Machine Learning Reply, based on the most recent developments in the field of artificial intelligence, applies innovative Generative AI, Deep Learning, Natural Language Processing, Image/Video Recognition techniques to different usage scenarios such as smart automation, predictive engines, document processing, recommendation systems and conversational agents.
TamTamy Reply specialises in the design and implementation of digital communities, social learning platforms, social intranets and digital workplaces. Through its proprietary platform for enterprise social networks, TamTamy Reply supports its customers across different contexts and sectors, from the design of digital communication initiatives, community, and content management systems, to the definition of internal communication strategies, as well as the implementation of launch and employee engagement campaigns.