Best Practice

Say “Hello!” to digital humans

Revolutionise your digital presence with AI-powered digital humans: the ultimate solution for human-like interaction at infinite scale.

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What is a digital human?

An advanced interface that facilitates natural and empathetic interactions between people and digital ecosystems.

Characteristics of digital humans

Hyper-realistic

Digital humans are designed with extreme aesthetic, behavioral and communicative realism to create a sense of identification.
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Intelligent

Powered by Generative AI trained on specific knowledge bases, digital humans provide consistent answers based on the context.
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Emotional-responsive

Through AI algorithms for emotion recognition, digital humans have a 'tone of voice' that adapts to the user's sentiment.
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Why digital humans are a great opportunity for your company

Digital humans offer significant advantages to companies, improving customer experience, strengthening brand identity and facilitating the creation of innovative content. As far as customer experience is concerned, digital humans are able to understand language and context, offering deeper and more detailed interactions than traditional chatbots. This makes it possible to provide personalised and empathetic assistance, constantly improving the user experience thanks to the analysis of aggregated usage data that can be collected during interactions.

On the brand identity side, digital humans can be customised to reflect the company's identity and values. They can act as real brand ambassadors, using gestures, expressions and physical attributes to embody the brand's personality and create a stronger bond with the public. Finally, digital humans open up new possibilities for content creation. They can be used on different channels, from social media to live events, to internal communications, offering innovative opportunities to engage and communicate with your audience in a creative and effective way.

Ways to use digital humans

Digital humans offer a versatile range of applications that cater to specific customer experience requirements.

Concierge

"Concierge" digital assistants are designed to improve reception and customer service. While brands usually employ chatbots, digital humans are the perfect solution for providing customer support.

Personal shopper

Our personal shoppers offer personalised recommendations in real time, improving the shopping experience with empathetic and intuitive interactions. Available 24/7, they simplify the choice of a brand's products, responding to the needs of each customer.

Digital expert

A digital expert can produce content on specific topics using generative AI and act as a speaker during presentations. With advanced language processing functions and a natural voice, it can effectively communicate complex concepts to the audience.

The channels of application of digital humans

Are you looking for a solution for your event, your store, your immersive experience or your web support? With our system integration capabilities, we can help you design the ideal solution, based on digital humans, for your reference scenario.

On-site experience

Web cross device

Product integration

Our framework for your digital human ecosystem

Thanks to Machine Learning Reply and Infinity Reply's skills, we have developed a framework to support you through the entire adoption journey for your digital human ecosystem. With our expertise in design, technology, and system integration, we can cover all aspects of the roadmap and make your digital human vision a reality.

Strategy definition and
experience design

Brand identity
Business and marketing objectives
Visual language definition
Experiential flow design
Digital human design

Development of smart avatars

Digital human creation (face, clothing, animations)
AI, NLP and Conversational Agents
Neural voices
Affective computing

System integration

Existing processes and services
Market products
Customised solutions
Web and on-prem

Step into advanced 3D & AI

Are you set to design your own Digital Human and open the door to immersive, hyper-real experiences?

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PRIVACY

I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

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Our experiences
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Meet Futura, the AI-driven tour expert enhancing cruise experiences
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Dialogue with Luigi Einaudi thanks to artificial intelligence

How we transformed the cultural legacy of the economist Luigi Einaudi into an interactive experience accessible to everyone, thanks to artificial intelligence.
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AI-powered Digital Humans

From innovation to immersion: unleashing the potential of AI-powered Digital Humans for transformative industry solutions and personalised customer engagement.
Best Practice

The Digital Humans Revolution

MARGO-T is a next-generation Virtual Assistant that will welcome you and communicate with you.
Best Practice

Meet Rose, the Digital Human

Discover the potential of Digital Humans with Rose and our Reply Metaverse and Generative AI experts.
Case Study

The first virtual 'Unreal 5' web series

In order to give the financial education content of Intesa Sanpaolo's International Subsidiary Banks Division a new look and in line with the new Metaverse trends, The Next Advisor came into being: the Xister Reply web series that informs clients about the potential risks of online fraud, entirely created in Unreal Engine 5.
Best Practice

AI-generated content production

The complete collection of video series by Reply about and featuring leading Generative AI tools.