3D & Mixed Reality

We create new customer experiences, combining digital content creation, AI and computer vision and advanced edge devices.

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Best Practice

Say “Hello!” to digital humans

Come and live the experience

Want to try some devices and technical solutions for yourself? Come visit us in one of the dedicated areas.

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Labs

Metaverse Lab

The development centre focusing on robotics, advanced mobility and virtual reality.

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Labs

Immersive Experience Area

The Reply Center for next generation Immersive Experiences. 

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Labs

Area 42

Reply’s development center where technological innovation becomes reality. 

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Labs

Area 360

The leading center for AR and VR – where dedicated technologies are tested and innovative solutions are designed in support of business. 

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Our case studies

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New Holland Agriculture
Case Study

A direct and intuitive experience that shows how the brand’s technologies and digital solutions facilitate work on a farm allowing people to interact with a virtual environment.

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A virtual journey from barley to glass
Case Study

A virtual reality application for students at the University of Beer, the professional training centre promoted by Heineken Italy. 

CIM Virtual Tour
Case Study

CIM4.0 is the national reference point for Industry 4.0, with a strong specialization in Additive Manufacturing and Digital Factory. Discover all the spaces of CIM4.0, powered by Protocube Reply, from your computer thanks to virtual reality.

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Our assets

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AI Product Discovery

Our AI-powered configurator harnesses the capabilities of real-time 3D technologies and Generative AI delivering a competitive advantage for brands.
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Smart Maintenance

Reply developed Smart Maintenance: the solution to support and manage maintenance operations and training processes for industry 4.0.
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Virtual Interactive Showroom

Protocube Reply believes that the value of the technological solution lies in the digital experience, where emotion and engagement play a central role, together with usability and technical innovation. 
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3D Platform

Reply has developed a holistic view to strategically integrate 3D technologies in the product development process, enhancing the related digital assets and 3D resources within an end-to-end solution.
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VTO - Virtual Try on Solutions

The idea of Virtual Try-On consists, literally, of trying on a product without physically having it, wearing a virtual 3D model on the display of a smartphone, and configuring it with an AR application.
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ARIA - Virtual Personal Shopper

ARIA combines a real-time 3D configurator with a conversational interface, to make the digital experience between a product and its users as natural and straightforward as possible.
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Roboverse Reply platform

This solution makes it possible to centrally manage and remotely control drones and robots (AMRs) from different manufacturers, enabling fully automated data collection and analysis thanks to AI.
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Vesper

Vesper provides step-by-step instructions and a 3D digital twin in-app or in AR that front-line workers can use in place of traditional instruction materials.

Best practices and insights

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Research

3D Realism Trends
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Step into the new era of Spatial Computing with Apple Vision Pro and Reply
Best Practice
Augmented & Virtual Reality
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3D scanning, a gateway to digital creativity
White Paper

An in-depth look at how consumer 3D scanning is altering the landscape of digital design and creative expression.

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On the trail of modern Mixed Reality devices
White Paper
Augmented & Virtual Reality
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Remaking customer experience with AI & 3D
Best Practice
Customer Service Augmented & Virtual Reality
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