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Labs

Metaverse Lab

We integrate AR/VR technologies and 3D content generation with AI services to create Digital Experience solutions.

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PRIVACY

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Book an interactive virtual tour

Book an interactive virtual tour

Join an interactive virtual tour where you'll have the opportunity to explore the Metaverse Lab located in the Area42 space.


Book a virtual tour

Welcome to the Metaverse Lab

The Metaverse Lab at Reply, located within Area42, is where we test emerging technologies and foundational building blocks to develop innovative solutions using immersive realities (XR), new algorithms, and computational models (AI/ML). It serves as a hub, connecting Reply's expertise with the goal of creating new Digital Experience solutions, such as Digital Humans, content generation with Gen AI, and applications designed for the latest VR/XR headsets.

Integrating different technologies for new immersive solutions

The gradual blending of the real world and virtual world is giving rise to new conceptions of the Metaverse that combine different aspects, such as: Digital Humans, holographic projection and the creation of digital assets based on artificial intelligence models. In the Metaverse Lab, we test newly designed devices that are entering the markets. These include, hologram generators, haptic pulse actuators and new viewers that allow even more immersive experiences.

Areas of experimentation

Within the Metaverse Lab, we use the most innovative technologies available on the market, together with the services offered by Cloud vendors. These are then tested and integrated into proposals for customers. We are developing dedicated solutions to create unique experiences in the metaverse while using different building-blocks.

Thanks to AI and ML algorithms’ potential, we create Augmented Reality (AR) solutions specifically for wearable devices and the creation of Digital Humans as well as hyper-realistic interfaces. This can simulate the appearance, expressions and conversational and relational abilities of human beings.

In addition, with the use of holographic technology, we can allow people living further away to participate in remote meetings without leaving the office. We create new digital realities that not only improve production processes, but can enhance everyday life.

THE TECHNOLOGIES USED

  • Extended Reality

  • Digital Twin

  • Visors

  • Game Engine

  • Holo projection device

  • AI/ML on Cloud

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Metaverse and more: discover all our areas of innovation

Book your workshop

PRIVACY

I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

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Area42

ADDRESS

Via Nizza 250
10126 - Turin, Italy

PHONE

+39 011 29100