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3D Platform
Unlock the full potential of 3D in the product development process with Reply's configuration solution, leading to the generation of impactful digital twins.
Reshaping product development with 3D
At the core of the Reply 3D Platform, founded on substantial expertise across the luxury, retail, and manufacturing sectors, Reply strategically integrates 3D technology into the product development process. Digital products and 3D content are managed through a holistic solution that transfers workflows, approval processes and content generation to a digital platform, harnessing the benefits of 3D digital transformation.
Serving as a cornerstone in digital prototyping and variation workflows, our 3D Platform enhances the creative processes for stylists and designers, yielding a more collaborative product development process. The results open avenues to showcase hyper-realistic digital assets, transcending physical confines. In addition, generative AI can boost creativity, seamlessly merging with the 3D configurator tool to create digital textures through prompts.
The full value of 3D and an integrated asset manager
Operating on the cloud, Reply’s modular 3D platform enables the automated and scalable generation of digital content directly from 3D products, while resources can be created and accessed from a centralised repository.
With its API-first structure, it seamlessly adapts to processes, making it ideal for digital touchpoints like web configurators and e-commerce catalogues, enriched by an array of diverse features.
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3DAM
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Digital products management, AI product content enrichment & integration with core systems
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3D
Configurator
Prototyping and variant creation with a collaborative approach
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Automated
Rendering
Content creation and
management in a click
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3D
Boards
Collection management
and sharing
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3D
Viewer
High-quality visualisation of products
across different channels
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3D Model
Optimisation
Automated optimisation of the
generated models and variants
A fast-track to operational optimisation
The 3D Platform enhances the creation and management of product variants as Digital Twins, fostering collaboration and innovation within your organisation while enabling dynamic marketing strategies in the evolving retail sector. These capabilities offer a range of advantages.
Accelerating sustainability
Leverage 3D to produce conscientiously and with precision, making notable contributions to sustainability efforts.
Reducing Time-to-Market
Exploit 3D effectively to streamline product development cycles, expediting brands' time-to-market.
Engaging customers
Immerse customers in captivating 3D experiences, significantly boosting cart conversion rates.
Capitalise on 3D visualisations to optimise costs and unveil new business opportunities.
FROM TRADITIONAL PRODUCT DEVELOPMENT TO DELIVERING VIRTUAL GOODS
Embrace advanced material generation with the Reply 3D Platform, facilitating the conversion of physical products into Digital Twins to amplify retail and communication outcomes.
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Protocube Reply is the Reply Group company specialised in product digitisation using the most innovative 3D technologies. It supports its customers in defining a 3D digital transformation roadmap, in particular with the implementation of the 3D Platform, a proprietary, highly customised and integrable Digital Product Creation solution. Protocube Reply develops 3D content and applications to exploit the advantages of 3D visualisation in the communication and marketing of its customers. Moreover, it has a specific range of skills focused on product design and Additive Manufacturing.
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With an in-depth expertise in Cloud Computing, Digital Media and System Integration, Discovery Reply specialises in the development of advanced end-to-end Digital eXperience Management (DXM) solutions for the management and distribution of multimedia content for brands and digital product assets. A complete suite of vertical, enterprise-grade technologies and applications for the digital media market that drive new business models and omni-channel strategies.