A new order management system to boost online sales
With the support of Reply, the Oniverse Group has redesigned the management of online orders, to improve the customer experience on its e-commerce.
#OMS
#Digital Transformation
#Omnichannel customer journey
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The challenge
Improve the performance of the order management system and make the e-commerce channel more efficient for all the Group's brands.
scenario
A new OMS to optimise e-commerce
The Oniverse Group, a leading Italian company in the fashion retail sector with a presence in 56 countries, has initiated an evolution of its order management system. This change aims to optimise the management of orders from the e-commerce channel, enhancing flexibility and scalability in an increasingly competitive market. The transformation has upgraded the traditional system to a sophisticated Order Manager based on Salesforce (SOM) and created a highly performing and flexible environment, ensuring reliability and business continuity to effectively manage traffic peaks in the e-commerce channel , thus improving the overall customer experience
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The solution
High performance and better customer experience
The new OMS solution was designed and built with the support of Reply, according to a microservices paradigm managed on the AWS cloud. This approach, which combines application excellence and infrastructure effectiveness, has made it possible to guarantee the required operational flexibility and complete coverage of the core order management processes.
The introduction of the Salesforce solution has made it possible to improve the omnichannel shopping experience, making it easier and more direct for consumers. In detail, the simplified return system has enabled the return of products purchased online or in a physical store, at any store.
A sophisticated omnichannel inventory system guarantees the availability of items in real time through all channels (astore, central warehouse, dislocated warehouse), enabling processes such as the “Buy-Online-Pickup-in-Store” (BOPIS) and the “Ship From Store”, which optimizes logistics by shipping products directly from the points of sale. The new functionalities of the OMS system have thus allowed Oniverse to make processes more efficient, reducing order delivery times and return management, increasing sales and responding more effectively to customer needs with a more fluid customer journey at all touch points.
HOW DID WE DO IT
Integration and innovation
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RETAIL REPLY
The role of the Omnichannel Accelerator
Retail Reply played a fundamental role in the transition to a more integrated management of the sales ecosystem, contributing both to the governance of the project and to the implementation of the Salesforce solution. This has been integrated with Retail Reply's Omnichannel Accelerator, the framework designed to optimise inventory and order management, and to improve the real-time visibility of stocks. The introduction of Salesforce Order Management within the accelerator's microservice architecture has significantly improved the flexibility and customisation of the system, boosting the reliability and scalability of the OMS.
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STORM REPLY
Choosing an IaC approach
Integrating the Infrastructure as Code (IaC) approach, Storm Reply implemented the Amazon EKS clusters on which microservices are installed to support the order management system. To make the transition to the new application more secure and ensure fluid communication between systems, an Apache Kafka cluster and a distributed data streaming platform have been implemented that allows you to publish, subscribe, archive and process streams of records in real time. The new platform has been integrated with Storm Reply's Managed Service Provider (MSP) service, which has guaranteed Oniverse a significant increase in business continuity.
Gruppo Oniverse
The Oniverse Group is a lively and multifaceted organisation with more than thirty years of activity that has seen constant and solid growth in terms of revenue and expansion; the creation of successful products and brands; the affirmation of an international presence in fashion retail and involvement in a growing number of sectors. The Oniverse Group internally manages the entire life cycle of a product, from creation and production to worldwide distribution. The collections are sold exclusively in over 5,000 single-brand stores, either owned directly or franchised, under the brands Calzedonia, Intimissimi, Intimissimi Uomo, Tezenis, Falconeri, Signorvino, Atelier Emè, and Marras. These stores are located in prime locations in more than 55 countries around the world. The Oniverse retail network is in a phase of rapid expansion and consolidation in the heart of Europe, with the objective of commercial growth in the Far East and the United States and an ever-attentive look at new challenges in markets with interesting potential.
Retail Reply is the Reply group company specialized in the design and implementation of innovative systems for order management and omnichannel retail processes. With an approach that seamlessly integrates physical stores with the digital world, Retail Reply establishes itself as a strategic partner for numerous multinational and multibrand companies. It offers a complete service that ranges from the implementation of cutting-edge solutions to specialized consulting and application management. Working closely with Salesforce, Retail Reply guarantees integrated and efficient solutions, ensuring a smooth transition between in-store and online. Retail Reply stands out as a reliable ally for companies that want to strengthen their retail operations in the dynamic digital environment.
Storm Reply is the Reply Group company specialized in the design and implementation of cloud-based services. Storm Reply has the status of Amazon Premier Consulting Partner and supports a wide range of medium and large customers in Europe in managing their systems and applications on AWS. With consolidated experience in IaaS, SaaS and PaaS services, Storm Reply provides a set of end-to-end services for cloud adoption, deployment of new applications and management of cloud environment services.