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Generative AI - From innovation to market maturity
A new Lünendonk study reveals that almost all companies are already dealing with generative AI. As a partner of this study, we at Reply will show you how you can also create concrete added value with this technology - securely and in compliance with the AI Act.
The study
What is the current business case for generative AI? How widely has the technology been adopted? And what challenges do companies face in implementing it? The study 'Generative AI - From innovation to market maturity', conducted by Lünendonk in collaboration with Reply, provides answers and highlights differences between industries. The market research company interviewed numerous IT and business executives for this.
The most important insights at a glance
Discover the key findings of the study and learn how to deal with them.
Insight 1
42% consider genAI to be highly relevant
Generative AI is a real game changer. It has the power to redefine creative processes, increase efficiency and take analytics to a new level. It is therefore not surprising that one in two CIOs currently consider this technology to be highly relevant to their organisation. Two-thirds expect significant automation potential and cost savings. As a result, many companies are implementing initial proof-of-concepts.
Insight 2
Good examples drive new AI projects
The study shows that companies have particularly high confidence in the technology in areas in which numerous projects already demonstrate how the technology can be used profitably. For example, 71 per cent see great potential for customer centricity, a field where AI already often enables extensive data analysis. Improving process efficiency or increasing flexibility and agility are also seen as major opportunities for generative AI.
Insight 3
Legal concerns prevent adoption
The study also reveals that the requirements of the European Union's AI Act, fears of data breaches and legal concerns are often holding back the widespread use of generative AI. To counter these challenges and minimise the associated risks, a third of the companies surveyed have already created internal guidelines on the use of generative AI. New AI projects must clearly focus on this issue of security. A large majority of the companies surveyed have made this a requirement.
Lünendonk & Hossenfelder has been analysing European business-to-business (B2B) service markets since 1983. The market researchers focus on the following sectors Management and IT consulting, auditing, tax and legal consulting, facility management and maintenance as well as personnel services (temporary employment, recruitment). For decades, the market research and consulting company has been publishing the 'Lünendonk Lists and Studies', which are regarded as a market barometer.
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