Xister Reply has developed an innovative project following a tender by The Mall Luxury Outlets, a renowned Italian brand specialising in exclusive luxury shopping experiences, utilising immersive technology as a B2B tool to support tourism marketing.
Through virtual reality, this experience allows users to embark on an immersive journey within The Mall Sanremo and The Mall Firenze, transforming them from mere spectators into active participants.
By wearing the Meta Quest 3 headset, users enter a virtual world of possibilities, enabling them to explore every corner of the two luxury villages. They can navigate freely or use a virtual map to select specific points of interest, discovering unique services and exclusive experiences along the way.
This project serves as a strategic asset that bridges distances, offering potential partners and visitors worldwide the opportunity to experience firsthand the potential of these two iconic locations, and expanding their reach into new international markets.
The immersive experiences, available through the state-of-the-art Meta Quest 3 headset, offer a realistic and engaging virtual environment, transporting users directly into the exclusive world of The Mall Luxury Outlets.
For over twenty years, Xister Reply has excelled in creating pioneering projects aligned with core values of quality, personalisation, and innovation, seamlessly integrating emerging technologies to craft unique, bespoke experiences.
Credits
Executive Creative Director: Sarah Grimaldi
Client Director: Claudio D'Agostino
Project Manager: Fabiana Balbi
Creative Director: Andrea Mazzocchi e Filippo Grossi
Senior 3D artist: Dario Romei
Senior Copywriter: Enrico Costantino
Xister Reply
Xister Reply: creativity, data, and technology come together through the expertise of professionals who have embraced contemporary digital culture. Our goal is to expand brand territories in an increasingly competitive market, bridging the gap between intent and purchase. We combine data with innovative marketing technologies to create an impactful and effective customer journey, helping brands attract potential customers and convert them into loyal clients. www.xisterreply.com