In this moment, more than ever, the retail store is facing deep changes. Retailers that will succeed after this period will be the ones able to convince the customer that it is worthier to live a unique, personalized experience in the physical store instead of giving up a much faster online purchase.
Recent trends are showing that future shops need to allow faster payment via smartphone, interactive tags and intelligent shelves and "smart" windows to capture the emotions and attention of visitors
Several companies started initiatives for the enrichment of recreational, social and professional services/activities that can support the process of interacting with the products in the store, contextualizing them in a real and everyday environment. Among the latest trends in the retail market, 'frontier technologies' stand out: the Internet of Things, Business Intelligence Analytics systems, Augmented and Virtual Reality, Machine Learning and Artificial Intelligence.