Data Driven Omnichannel Accelerator

The Retail accelerator is a technology solution aimed at helping retailers respond to the changing retail landscape and evolving customer habits. The accelerator supports an end-to-end omnichannel approach, allowing retailers to create a seamless brand experience for customers across physical stores and online channels.

Key features of the solution include Buy Online and Pickup In-store, Ship from Store, Return in Store, real-time data collection, inventory and assortment management, and order slicing and multiship management. These features are intended to help retailers improve their operations, make data-driven decisions, and better serve their customers.

The Omnichannel Accelerator reference architecture based on a Microservices approach is growth thanks to the strong collaboration with AWS Partner. The Accelerator can be hosted in AWS and in any other Cloud provider that can have Kubernetes and Apache Kafka solutions available as managed services.

This solution offers the flexibility to work with any cloud service provider.

Replenishment is the action in the SCM (Supply Chain Management) in charge of restoration of a stock for a specific product in a specific place. 

Due to the very fast growing of the fashion retail market, replenishment has to evolve from the standard periodic stock movement to a more complex activity, taking into account several aspects of the overall scenario.
Forecasting service allows to determine, through Deep learning and Machine Learning algorithms, the forecast of demand based on: historical series of sales or shipping orders linked to a specific time period or to a particular sales initiative (eg. Black Friday, ...), product attributes (eg Seasonality, ..), particular marketing initiatives (eg. Discounts, ...).

The introduction of a scalable and flexible microservices framework is just the beginning of a comprehensive roadmap to enhance our solution with AI and data-driven decision algorithms. Our goal is to provide intelligent stock optimization and delivery, as well as a promotion engine based on NBA and NBO.

Optimization is a key driver in the retail industry and we aim to provide a flexible solution that connects physical and digital touchpoints, as well as legacy and fast-running systems. With the ability to scale both vertically and horizontally according to demand peaks, business opportunities, and solution requirements, our solution offers unmatched flexibility and high availability. Additionally, our solution leverages real-time data streams across the value chain to improve data-driven decisions, including ML-based replenishment and demand forecasting.

The Omnichannel Accelerator leverages the capabilities of the Salesforce platform by integrating Salesforce Commerce Cloud and Salesforce Order Management. This integration extends processes to include stores, warehouses, CRM, and beyond.

The solution offers several benefits, including easy and seamless integration within the Salesforce ecosystem, the connection of post-purchase experiences, enabling inventory optimization and smart routing, and simplifying process design through the use of Flow, Agile Platform, and headless APIs.

The activation of courier services has never been easier with the decoupling through a unique middleware. This approach provides the fastest means of activating new couriers and streamlining the delivery process.

In addition, the integration of payment service providers is made seamless with the unique adapter, allowing for the maintenance of multi-captures, refunds and voids in a plug and play manner. This provides a hassle-free integration that ensures the payment process is smooth and efficient.