Digital Commerce and Retail Innovation Processes

Digital Commerce

Digital meets Physical in a savvy omnichannel strategy

Digital Commerce

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Behind the curtains

In Italy, digital investment does not take off, but curiosity and the use of digital to improve experience in stores and internal processes increases among the top retailers.

Digital becomes a tool to recover the social component of the purchase and to better monitor the store's performance, not only from a transactional but also relational point of view.

The key aspect

In B2C e-commerce, competition is increasingly shifting from focusing solely on price to emphasizing the quality and variety of services offered.

Not only to achieve essential sales and long-term customer loyalty objectives, but also to strategically attract, engage, and acquire new customers within an increasingly competitive and dynamic market environment.

Fashion Insight

Fashion is the second-largest retail category after grocery. Today, a quarter of clothing, accessories, and footwear spending already occurs online and it’s still rapidly growing. Forrester expects that the global online fashion market will reach $765 billion by 2022, capturing 36% of total fashion sales.