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eSports, a new
marketing frontier
The surge of eSports and the increase of its fanbase are opening new exciting opportunities for marketers. Bitmama Reply’s research on this trending topic will bring some clarity on why and how to invest in the new sector.
the challenge
Esports are no longer a microcosm of niche, but a mass phenomenon, which moves large capital and a fast business expansion.
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the data
A brand new opportunity
An ecosystem with new platforms, touchpoints and players has been created around the world of eSports to create a relationship with users, we have to get inside of this system.
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450
million
It is the current number of users in the world. A number rapidly growing..
450
million
It is the current number of users in the world. A number rapidly growing..
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61%
They watch TV less than once a week.
61%
They watch TV less than once a week.
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70%
They spend more time watching eSports rather than traditional sports.
70%
They spend more time watching eSports rather than traditional sports.
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90%
They can spontaneously nominate at least one eSports sponsor from a non-endemic industry.
90%
They can spontaneously nominate at least one eSports sponsor from a non-endemic industry.
eSports global audience
The pandemic has greatly accelerated the discovery the potential of digital for both people and companies. It is not a momentary response to the situation, but a further push to a process that was already underway.
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eSports audience size worldwide from 2012 to 2022, by typeof viewers. Source: Statista
The weight of sponsorships
About half of the 2019 revenues generated by eSports are attributable to sponsorship activities, a category that is growing rapidly compared to 2018 (+ 34%). Media rights also play a significant role, with + 41% compared to 2018.
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Revenue (in millions US dollars). Source: Global Esports Market Report 2019 - Newzoo
Revenues generated by eSports
In 2019, eSports generated more than $1 billion, set to rise to $1.8 billion in 2022. Growth has been steady and has accelerated since 2017. In seven years, eSports revenue has grown almost 10-fold.
Revenue (in millions US dollars). Source: Global Esports Market Report 2019 - Newzoo
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