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Launching a new service for the elderly
We supported the largest American health insurance company in launching an online digital platform tailored for older adults in the United States with the goal of reducing loneliness and promoting a happier and healthier life by connecting like-minded users both virtually and in the real world.
#Venture
#Product Strategy
#Brand Strategy
#Design and Development
our goal
Designing and launching a digital platform for 65+ seniors
our method
Building the foundation
We worked from the get-go as a single group with a team of elderly design and gerontology experts, merging their expertise in the older adult market with our own expertise in building digital products and services.
The first outcome of this close collaboration was the identification of a target customer archetype and a clear value proposition that convey both functional and emotional value to prospective users.
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Making it real
After an initial research phase, the team worked on the definition of 3 polarised concepts that revolved around 3 distinct propositions, then converged into a single concept.
Through foundational and evaluative user research, conducted across different nations with end-users, the team gather early insights and validates the solutions.
Experience implementation
We designed and implemented several, progressive MVPs by leveraging the back-end capabilities and front-end framework, being able to evolve design screens to an initial working product in less than 7 weeks.
The project started with a concept phase in 2019 and is now towards a Pilot with a forecast of over 1.5 billion users.
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An AI-enabled experience
The experience on the platform is enhanced by Olana, a conversational interface that guides the user through their journey of finding relevant content and people leveraging AI and machine learning technologies.
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Spark Reply was founded in 2016, with the aim of turning innovative ideas into viable businesses through superior experiences and game-changing technologies. Spark Reply is the partner to transforms existing businesses and setting off on new ventures, with people at the core of every project.
