Repubblica Bookshop: a D2C e-commerce platform for GEDI
How to create a direct link with readers: the collaboration between Syskoplan Reply and GEDI for an e-commerce platform aimed at end customers.
#E-commerce
#Media
#Low-code
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THE CHALLENGE
Create an e-commerce platform to enable a new online shopping experience and strengthen the interaction between GEDI and its readers.
SCENARIO
Engage more closely with readers
In the digital age, it is essential for media companies to establish increasingly direct contact with consumers, to respond more effectively to their needs and strengthen their relationship with their audience. GEDI, one of the main Italian media companies, recognising this need, has decided to adopt a new approach to interact more closely with its readers, offering them the opportunity to buy Repubblica books and series not only on newsstands, but also from the comfort of their home, through an online store.
The initiative aimed to meet the needs of the readers of Repubblica and Repubblica.it, offering advantageous promotions and targeted cross-selling strategies. The goal was to reward customer loyalty, offering them a more modern, fluid and digital shopping experience.
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THE SOLUTION
A low-code/no-code e-commerce portal
Syskoplan Reply then developed an e-commerce platform for GEDI based on Shopware, a solution that allowed the company to quickly launch a modern and functional website, Repubblica Bookshop. The project was guided by a product-driven approach, which made it possible to take full advantage of Shopware's native functionality, minimising customisations and accelerating time-to-market.
The platform implemented by Syskoplan Reply not only meets GEDI's immediate needs, but is also scalable to support future expansions to other brands in the group. The low-code and no-code solutions used, such as Shopware Rule Builder and Shopware Flow Builder, have further simplified development and customisation, allowing GEDI to focus on optimising the user experience and activating effective cross-sell and up-sell strategies.
Reduction of operating times and costs
Increased customer satisfaction and loyalty
Valorisation of information assets
Smoother interactions between different sales channels
With 5 million users who read and listen to its contents every day, GEDI is one of the most important publishing groups in Europe. Through the newspapers La Repubblica, La Stampa, and the various online portals, GEDI produces information and multimedia content that every day describe with professionalism, honesty and commitment how the world changes. The entertainment produced by the Group's radio stations (Radio Deejay, Radio Capital and M2o) and by One Podcast focuses on quality and originality to give listeners a wide range of offerings in step with new listening habits.
Syskoplan Reply supports its customers in implementing the most recent and innovative Digital Transformation solutions to improve the entire chain of digital value creation. As an award-winning SAP partner, Syskoplan Reply is a leader in the SAP ecosystem that orients its offer towards future-oriented customers who want to use SAP solutions as the digital basis of their company. In this sense, Syskoplan Reply's skills cover a wide range of technologies, starting with SAP enterprise applications, such as SAP Leonardo, SAP Cloud Platform, SAP SCM, SAP BI and SAP Customer Experience Suite (Commerce, Customer Data Platform, CRM and Marketing), and then extending to the wider network of SAP partner solutions such as Akeneo, Coveo, Mirakl, Contentful and beyond the SAP ecosystem.