GROHE boosts B2B sales with an agile internal promo app
A new solution from Storm Reply allows GROHE to manage promotions more efficiently and cost-effectively. The introduction of the new application enables the company to implement sales promotions faster and in a more straightforward manner, present them online and evaluate them.
#CloudComputing
#Application Modernization
#B2B Sales
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The vision
A new internal B2B application for GROHE promotional products that enables flexible and fast marketing
The scenario
Reduce waiting times and costs
GROHE is one of the world's leading suppliers of sanitary solutions and kitchen faucets and is part of the LIXIL Group, a global water technology and building equipment company. GROHE sells its products to plumbers via sanitary wholesalers. For this purpose, the sales staff use an internal app that enables them to present the latest products to local installation companies and introduce new discount campaigns. Previously hosted on-premises, the app required maintenance by an external agency, resulting in high monthly fees and long waits for updates.
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The solution
The perfect basis for future business success
The redesigned cloud-based app not only offers a responsive and intuitive user interface that allows GROHE’s internal marketing department to maintain master data independently, resulting in savings on monthly maintenance costs and external agency services. Thanks to its high level of compatibility with other systems and channels, it also allows GROHE to automatically collect data on the success of campaigns and generate reports directly from the app. In this way, the company can benefit from the new sales app's increased convenience and reduce costs while also benefiting from data-driven decision making based on reports.
How we did it
Migrating to AWS with the Storm Innovator
Storm Reply re-launched GROHE’s internal sales app using the Storm Innovator and migrated it to the AWS cloud. The Storm Innovator is a framework developed by Storm Reply that is based on best practices in the area of cloud-native web applications. This enables the experts to keep development costs as low as possible and reduce time-to-market to only three months.
‘The new app saves us ongoing monthly costs and allows us to provide our sales colleagues with new discount campaigns quickly and flexibly. The usability of the modernised app is highly appreciated by our employees and it also contributes to a much more agile and efficient workflow.`
Madlen Weinrich
Product Manager Bath, LIXIL EUROPE
GROHE is a leading global brand for holistic bathroom solutions and kitchen fittings. Since 2014, GROHE has been part of the strong brand portfolio of LIXIL, a leading manufacturer of trend-setting water technologies and building equipment. In order to offer ‘Pure Joy of Water’, every GROHE product is based on the brand values of quality, technology, design and sustainability. With its customised GROHE QuickFix, GROHE Professional and premium sub-brand GROHE SPA portfolios, the brand offers both life-enhancing product solutions and services. They are all geared towards the different needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, GROHE contributes to LIXIL's Impact Strategy with a resource-conserving value chain: from CO2-neutral production and the avoidance of unnecessary plastic in product packaging to water- and energy-saving product technologies such as GROHE Everstream, a water-recycling shower.
Storm Reply is specialized in the design and implementation of innovative Cloud-based solutions and services. Through consolidated expertise in the creation and management of Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS) Cloud solutions, Storm Reply supports important companies in Europe and all over the world in the implementation of Cloud-based systems and applications. Storm Reply is AWS Premier Consulting Partner.