Discover how Affective Computing can create new digital interactions, making them more natural and engaging through the recognition of emotions.
With high-realism simulations, advanced digital human models, and expressive humanoid robots, we support the next generation of trustworthy in-cabin perception AI systems through data-driven methodologies.
As part of its Vision Zero initiative, the European Union aims to eliminate road fatalities by 2050, setting ambitious safety targets along the way. By 2026, all new vehicles will be required to include Advanced Driver Distraction Warning Systems (ADDWS) to detect driver impairment caused by distraction, drowsiness, or risky behaviours.
These systems monitor driver and passenger activity within the cabin to support safer driving and reduce accident risks linked to human error. This regulatory push is challenging automotive manufacturers to implement highly reliable and precise in-cabin monitoring technologies, ensuring compliance and enhancing overall road safety.
To help automotive manufacturers and Tier I suppliers meet the new regulatory requirements while excelling in vehicle safety ratings, we offer two specialised solutions that enhance coverage over the complete lifecycle of Driver Monitoring Systems (DMS) and other In-cabin functionalities.
We provide high-fidelity 3D simulations that recreate the vehicle cabin environment. Using realistic digital human models, these simulations allow automotive companies to test various in-cabin scenarios and driver impairment conditions, in a controlled and repeatable virtual setting. This approach generates synthetic data and integrates virtual sensors, enabling initial validation of system functionality without the need for physical prototypes.
For in-vehicle validation, we leverage the Ameca humanoid robot as precise and reliable stand-ins for human testers. With advanced expressive capabilities, this robot can accurately replicate detailed driver behaviours, including eye movements, head gestures, and other reactions to in-cabin conditions. This level of precision ensures consistency across tests, providing a repeatable and controlled environment that reduces variability.
FROM IDEAS TO REALITY
At Area42, our development centre, we turn creative ideas into real, testable prototypes, advancing the future of in-cabin monitoring and autonomous driving. Explore how our innovative solutions can support your goals.
Concept Reply, part of the Reply Group, specialises in IoT hardware and software innovation, delivering solutions in Smart Infrastructure, Industrial IoT, and Connected Vehicle sectors. Its services encompass the entire development process, from concept and design through to implementation and operational support, with expertise in hardware design, embedded software, edge computing, and cloud applications. In addition to IoT innovation, Concept Reply is recognized as a leader in Testing and Quality Assurance (QA), offering comprehensive product and service validation. Supported by advanced laboratories and a global team of QA specialists, it enables businesses to optimise costs and reduce time-to-market with reliable, high-quality solutions.