Beewise returns with “Time is the new money.” Starting in July, the summer campaign.

Beewise, the service that helps young people reach their goals through sustainable, purpose-driven investments within the reach of any size budget, is back with the third wave of its 2024 campaign, planned to be live from July through September.

The campaign, conceived and curated by the creative agency Bitmama Reply, includes a multi-subject digital and OOH presence in all major Italian seaside resorts. This is a strategic choice, based on the message the brand wants to communicate: all investments have potential to provide continuous revenue, and these financial portfolios can be managed directly by a team of experts, making  it possible to earn money even during leisure time. 

TIME IS THE NEW MONEY is thus the creative hyperbole devised by the agency, as well as the claim that accompanies the shots and videos of young boys enjoying their summer in an alternative way. That is, making money doing almost nothing. 
But the message is less provocative than it sounds, and in fact, a subhead makes it clear: “Invest your time however you want, we'll take care of your investments anyway.”
With Beewise, all you have to do is set a goal and a monthly deposit and then you get it out of your mind, as the experts at Azimut Group take care of all the users' portfolios and savings.  
And so, even when your mind is elsewhere, your investments are growing.

The campaign fits perfectly within the path the brand has chosen to disrupt the traditional image and ways of finance, while helping young people plan their financial future without stress.

Media planning is by Personal Media.