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Reply Creative Challenge 2021
The Challenge
Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.
The challenge took place from May 21st to 23rd during which each team had 48 hours to read the brief and send their creative proposal.
The task was to develop a creative concept for one of the following categories: Fan-base Activation, Brand Activation, Employer Branding, Employee Engagement, Digital Customer Experience, Digital Gamification, Innovation Design, Brand Experience and Social Media.
Nine finalist teams, one for each category, will be selected by an expert panel and will present their creative ideas during a final round planned on July 1st at 4.00 pm CEST, prior to the announcement of the winning team. Each member of the winning team will receive, one Macbook Pro and a Wacom Tablet.
Let’s crunch some numbers
Beyond expectations, here is the participation response:
Winning finalists
Watermelon team
"During the two days of challenge, we had a great time together, answering to a real brief, created by a real and prestigious brand. The possibility to free our creativity has allowed us to have fun and explore new concepts in many ways without constraints, leading our minds to the final result. Despite the short time, we had the chance to create an idea, capable of being shared with others and presented to an international jury, competing with other amazing teams."
Fedele Cavaliere, Elio Raineri, Andrea De Bernardi, Elisa Manzoni
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Watermelon Team
Category
Digital Customer Experience
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Other finalists
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Power Up
Category:
Digital Gamification
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Replikate
Category:
Innovation Design
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Creative Minds
Category:
Employer Branding
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Jovenhub
Category:
Brand Activation
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Cookies accepted
Category:
Fan-base Activation
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Kings & Castles
Category:
Employee Engagement
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Actontown
Category:
Brand Experience
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Creathics
Category:
Social Media
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Digital Gamification
In collaboration with Telekom
Gamification is the opportunity to make customer interaction and education more interesting, playful and positive and to contribute to an excellent customer journey.
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Innovation Design
In collaboration with Pamela Reif
Innovation Design is about innovative services, creative concepts and new customer experience interfaces. It focuses on addressing people’s needs with what is technologically feasible and devising a viable business strategy to derive value from this market opportunity. It is understanding how can we move from where we are now to where we need to be tomorrow leverging market trends and its impact on the brand.
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Employer Branding
In collaboration with SKY
Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.
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Brand Activation
In collaboration with Miele
Branded Content is about creating conversations on the brand... or joining an existing one and conveying brand values. The important is to get people curious about the brand. It is what makes that brand interesting in the eyes of the consumer and worth to consider.
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Fan-Base Activation
In collaboration with AC Milan
Fan base activation means to attract people to the brand: whether you’re an A.C. Milan fan or a visiting supporter, the focus is providing everyone with a fantastic experience during live sport, making it more participative and immersive.
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Employee Engagement
In collaboration with Mondelez International
Work on employee engagement and experience means work on the future of work, develop strategic and creative solutions that connect employees with the company culture and brands values and positively influence the final customer's experience.
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Digital Customer Experience
In collaboration with EasyJet
Defining an exceptional digital experience provides more than optimised usability and business value, but also represents the brand as an increasingly important customer touchpoint. This is the opportunity to define and design the ideal flight/holiday search experience.
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Brand Experience
In collaboration with TUC
Our “Brand Experience” is about re-conquer those “on-the-go customers” we have lost by being the right snack also at home, and in addition it is important to be relevant for millennials* while rejuvenating the brand perception.
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Social Media
In collaboration with Ducati
Do Social Media even need a presentation? This category is all about fun and engagement, plus a bit of adrenaline from one of the most iconic motorcycle brands in the World! Are you ready to feel the thrill?
Creative Challenge 2021
Reply online team based competition
Latest Reply challenges
Reply invests heavily in the research of talent and continual learning. These Challenges are part of the Reply’s ongoing efforts to promote coding to young people, businesses and geeks.