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Trussardi Primopia: an interactive experience on Fornite
Xister Reply created Primopia, a virtual island on Fortnite, to launch Trussardi Primo, the new men's fragrance by Trussardi Parfums. The campaign engaged users through a parkour-style challenge and a contest offering real-world prizes, enhancing the brand's digital presence.
#Gaming Experience
#Digital Campaign
#3D Environment
A CUSTOM VIRTUAL ISLAND WITHIN FORTNITE
Inspired by Lanzarote's volcanic landscapes, this immersive world reflects the bold and adventurous identity of Trussardi Primo.
A branded 3D environment
Xister Reply crafted a visually captivating and immersive space that engaged both seasoned gamers and newcomers alike, effectively promoting both the fragrance, Trussardi Primo, and the brand through a fully branded 3D environment.
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A parkour-style journey
At the heart of the Primopia experience was a thrilling parkour-style challenge that invited players to explore a dynamic virtual landscape inspired by the volcanic terrains of Lanzarote. Participants navigated through volcanoes, cliffs, and sand dunes, racing against time to reach Trussardi Primo, the ultimate goal. This journey not only reflected the bold and adventurous spirit of the fragrance but also created an engaging and immersive experience that kept users captivated from start to finish.
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The instant-win contest
To further elevate engagement, Xister Reply introduced an instant-win contest as part of the Primopia experience. Players who completed the parkour challenge had the chance to win exclusive Trussardi-branded prizes, including products and a trip to a real volcanic island. The integration of real-world prizes not only motivated users to participate but also reinforced the connection between the digital campaign and Trussardi Parfums' brand values, creating a memorable experience for participants.
Trussardi is a Milan-based fashion and lifestyle brand with a strong heritage and a philosophy of modern, timeless elegance. The brand’s contemporary lifestyle vision is created for a diverse and inclusive community, with social and environmental responsibilities at its core.
Xister Reply is a digital creative agency of the Reply Group, established in 2002 in the heart of Rome, Italy. Xister Reply process goes from strategy to implementation, delivering not only great creativity, but also finely crafted finished products. Xister Reply is driven by its attention to detail, passion for beauty and natural Italian style.