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Pulse: from big
data to smart data
Pulse is a data-driven insights platform able to support you by answering your main marketing questions. It helps you to drive your business forward and to gain business relevant insights based on digital data.
Start using the power of digital to drive your business!
In today’s fast-changing economy, it’s vital to know which factors actually drive your business forward, how you can optimize campaign budgets, and how to encourage employees to share their experiences and the lessons they have learned.
How to become a data-driven imaginator?
Let Pulse bridge left and right side of your organizations brain. We link analytical and inspiring insights to enable self-energizing creativity and learning within your marketing teams.
Pulse benefits for your business
Pulse is not only a customizable insights platform.
Unlike common analytics platforms, it offers a unique combination of revolutionary data science and marketing intelligence processes embedded in an agile dashboard technology, which allows it to deliver business value from the start.
Analytical benefits include an eight-fold increase in media value, a campaign performance increase of over 100%, a brand uplift increase of over 20%, and a supply chain efficiency increase of 65%. Creative benefits include new ways of working, better-informed decision-making, and employee empowerment.
Insights, not queries
It all starts with your business questions. Based on these, we gather information about requirements from all stakeholders and review internal and external data sources for potential insights. Next, a data-driven KPI assessment with KPI effect modeling creates a KPI set that is tailored to your needs and does not contain any unnecessary baggage.
All KPIs are set up in our Pulse dashboard for regular, automatic reporting.
Discover
Based on our extended data-driven marketing experience with top global marketers we will inspire you which possibilities digital data sources can offer to overcome shortcomings of current data analytics.
This will lay the foundation for a successful partnership. Defining the scope, identifying relevant business questions and stakeholders, and elucidating potential outcomes will bring everyone on the same page.
Audit
Starting with stakeholder requirements workshops will ensure that you will receive insights tailored to your business and your organization. The goal of this onsite workshop series is to generate a list of insight requirements with our data intelligence experts.
The outcome of the audit will provide you with a transparent evaluation of strengths and weaknesses in your data ecosystem and - most importantly - with a concept how to use data.
Reduce
We don’t want you to run into a big data trap and instead leapfrog your competitors by focusing on insights that are truly driving your business success! Our core mission is simple: Less more often. Meaning collecting less data but having what you collect available in high frequency and granularity.
Applying correlation based KPI Framework development and conducting KPI Effect Modeling we will support you identifying the main marketing levers for your business.
Connect
Collecting data in high frequencies needs automated tracking and measurement of all relevant on- and offline data points. The Pulse dashboard makes it very easy to integrate standard data sources (e.g. Web Analytics, Social Media, Media Servers) and custom sources.
Since data projects are also change projects, stakeholder onboarding is an essential milestone to take the next step into data-driven decision making. This includes a comprehensive documentation for your IT operations team, should you wish to host Pulse within your infrastructure.
Insight
Additional Pulse modules are the next step into becoming a truly data-driven decision maker. Modules are tailored to answer specific marketing or business questions and needs.
Our successfully proven modules are not simply additional charts like you would find in any other dashboard builder, but are fully-equipped insight solutions that combine data science know-how, marketing expertise, and user-friendly interfaces making it easy for everyone to apply our unique data intelligence to your own data.
Learn
Successful marketing in the digital age is an ongoing learning cycle based on measurement, adaption, and learning. Based on real-time measurement Pulse will enable your organization to make decisions at a much faster pace and at an unprecedented level of accuracy.
In addition to tracking and measurement features Pulse offers tools to keep your organization up-to-date with the newest insights and learnings that will help you drive change through data.