Shaping the future in Telco and Media Industries

We empower Telco & Media companies to thrive in the era of AI-driven digital innovation.

Who we are

Sytel Reply, part of the Reply group, is a leader in the design and implementation of solutions based on leading Marketing Automation, CRM, BPM, and Revenue Management products, ensuring effective integration within IT ecosystems, primarily for Telecommunications and Media operators.

Artificial Intelligence (AI) is the beating heart of our solutions, enabling the development of complex customer management programs and successful digital transformation initiatives. Through the strategic use of AI, we enhance operational efficiency, optimize processes, and reduce costs, delivering innovation and added value to our clients.

With a strong consulting focus and a team of highly qualified professionals, we support our clients in the design and implementation of advanced Business Support Systems (BSS) solutions, integrating detailed customer journey analyses, business process optimization, technological platforms, and strategic use of data.

We leverage AI throughout the software lifecycle, ensuring scalable and future-oriented solutions. Every project is developed with a human-centric approach, placing the customer at the center and using AI as a lever to innovate and create sustainable, long-term value.

Our offering

Smart Commercial offer configuration
AI-Enhanced Sales & Customer Processes
Next Generation billing
Intelligent Process Automation
AI Actionable
Data Solutions
Multi Agent Framework architecture for Enterprise processes

Employing Generative AI and Automation for centralized offer configuration and commercial catalogues, lowering time to market and quality improvement. We streamline the E2E process, reducing costs and human errors, decoupling Commercial and Technical catalogues.

Our comprehensive services transform the BSS landscape, integrating key processes from customer engagement and management to order fulfilment. By enhancing applications like CRM, CPQ, and Order Manager and leveraging GenAI solutions, we streamline the customer journey, simplify caring, and ensure accurate customer management. Our expertise optimizes interactions and communications through CRM and touchpoints.

Leveraging deep billing expertise, we offer advanced AI techniques to automate billing, enhance collections, and precisely detect fraud. Our innovate and disruptive approach ensures real-time billing accuracy, predictive insights for avoid fraud, adaptive financial operations for collect payments.

Leveraging top process management platforms and generative AI, we help enterprises transform their operations through intelligent automation. Our solutions streamline complex workflows, support real-time decision-making, and drive operational efficiency. With a focus on agility and actionable insights, we enable organizations to scale more effectively, adapt quickly, and stay competitive in a fast-changing market. By unlocking the full potential of automation, we help businesses achieve stronger results and greater efficiency.

Our offering prepares data to be AI-ready, ensuring it is rapidly processed, analyzed, and made accessible in real time. By optimizing data management for AI applications, we enable smarter decisions and faster insights, driving efficiency and empowering organizations to unlock the full potential of AI in enhancing performance and innovation.

The multi-agent architecture framework provides a strategic pathway to redefine customer experiences and optimize business processes. By integrating advanced artificial intelligence capabilities, including Generative AI, into BSS (Business Support Systems), it enables dynamic personalization of customer journeys, creating more engaging, context-aware interactions and improving overall satisfaction. Generative AI further empowers businesses to generate tailored content, recommendations, and insights, strengthening customer relationships and loyalty. This approach facilitates the automation and optimization of internal processes with enhanced adaptability and intelligence.

Moreover, the framework leverages Generative AI to enhance the effectiveness and efficiency of existing processes within BSS, enabling the rapid development and deployment of new functionalities. It supports the gradual modernization of business architectures by introducing AI-driven innovation. This allows businesses to reallocate resources toward higher-value activities, while Generative AI continuously optimizes routine operations, workflow designs, and decision-making processes.