Sytel Reply has developed an AI-based Copilot to assist marketing teams in defining new commercial promotions of pay TV packages. The commercial offer copilot can process any user request entered in natural language by accessing the complete product and service catalogue. Feedback by Copilot is provided instantly, eliminating common bottlenecks associated with manual handling, such as request processing times or technical limitations and gaps related to the configuration process.
Challenges
- creating of new offers or the update of existing promotions with a simple conversational request
- drastically reducing the likelihood of errors
- enabling parallel activities when managing multiple promotions
- enhancing the proposed offer, providing additional key business case inputs such as target audience or sales volumes
Solution
An innovative solution, based on GPT-4o, Langchain as the orchestrator, and a React Native interface, was seamlessly integrated into the platform used by the customer to manage their offer and promotion portfolio. Through a conversational interface, with just a few sentences, marketing users can create new offer proposals that are fully compliant with standard templates.