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Telco Data Monetisation
How Telco companies can extract business value from their data and become a Data Broker.
The challenge
How to deliver real value to
Telco customers through data?
Scenario
From Data Storer to Data Broker
Telecommunications companies are repositories of an enormous amount of data, particularly following the proliferation of smartphones. The ability to track users’ location with accuracy and high frequency, combined with the opportunity to predict their behaviour, enables Telco companies to build highly detailed databases from which to extract value for their business and for third-party companies, changing their role from a simple Data Storer to a Data Broker.
HOW WE DID IT
A Data Analytics & Governance Platform for Telco Customers
Combining data governance and data analysis, two key elements in the data management scenario, Target Reply offers a solution capable of processing, structuring and analyzing the data currently available to Telco companies, and further enriching it through Open Data. The data processed is aggregated into KPIs: these are then displayed either in the form of Web-based Dashboards or as APIs, which are also made available to automated systems.
End-to-End Big Data & AI Architecture
The architecture proposed by Target Reply is structured in such a way as to make it possible to manage, process and analyze the data owned by Telco companies. The ingestion of data from different sources and the application of AI Algorithms take place within a Big Data platform. Within the platform, the data is initially processed to be rendered anonymous, “cleaned” and aggregated according to Business and Privacy rules.
RESULTS
An effective monetization of data
The Analytics solution represents a key asset for Telco companies, allowing them to extract business value thanks to a complete and up-to-date set of KPIs easily available. The aggregation of data into KPIs transforms the initial information into insights that can be easily monetised on the market.