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Test Automation Centre
Discover the Reply Centre dedicated to automated monitoring & testing of business-critical products and services quality
Reply’s centre for Quality Monitoring
Speed-to-market and the quality of products and services are differentiating factors in a market environment that is increasingly more competitive and technologically complex. For today’s companies, Test Automation is no longer an option, but a necessity.
Concept Reply has designed an effective Test Automation solution that is scalable and flexible, based on a technological and methodological Framework. The Global Test Automation Centre enables customers to monitor the quality of their products and services both during development and after the commercial launch, through valuable tools designed to monitor the maturity of a product or service during its life cycle.
1. Integrated Control & Monitoring Center
2. Planning & Configuration
3. Stress & Performance Test
4. Test Results
5. AI & ML
6. Visual Testing & Computer Vision
7. Health Status Monitoring
Discover the Test Automation Centre
Thanks to the Test Automation Centre, Concept Reply is able to intervene at an early stage to contain unexpected emergencies and critical issues, and understand the underlying causes of the problems that arise. The framework Concept Reply has developed also allows to constantly monitor the quality of the product or service throughout its lifecycle, anticipating potential problems and setting up corrective actions to avoid negative impacts on end customers and reduce future costs. The recent introduction of validation and monitoring techniques based on AI/ML has helped to improve verification performance in technically complex cases, optimising the main Quality Assurance processes (test selection, data preparation, maintenance, etc.).
Key services
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Quality Monitoring
as a Service
The “as a service” model based on a “flat service fee” allows to monitor the quality of products/services without the need for a specific Test Automation solution: Concept Reply is able to provide the most effective quality indicators for the business involved.
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Test Automation
on demand
The Global Test Automation Centre is available to customers on a “pay-per-use” basis, allowing them to flexibly manage their global testing activities according to the specific needs of each customer.
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Featured Test Automation Solutions
Development of ad-hoc solutions to automate testing, exploiting the potential of the framework through a set-up fee, with the possibility of adopting the flat fee service model for quality monitoring.
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Test Automation Advisory
Concept Reply provides companies with advisory services to define the right testing solution and strategy to achieve an adequate return on investment.
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DevOps
integration
Concept Reply is able to prove how Test Automation practices can improve business by generating value and reducing product time-to-market in a Full DevOps process.
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Low Code/No Code for Visual Testing
The Low-Code framework for Visual Test Automation allows to minimise maintenance activities and improve the efficiency of the testing phase between different versions of the final product, leveraging advanced techniques of object recognition, matching and OCR.
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Machine Learning & Artificial Intelligence
The introduction of the ML & AI module makes it possible to optimise a range of Quality Assurance processes, such as the selection of optimal testlists , the automatic mapping of the testbook on the impacted functionalities and the prediction of the necessary data preparation from the test definition (using NLP techniques).
A specific offer in Testing and Quality Monitoring Services for key markets
Automotive
In the automotive industry, the use of in-vehicle electronics and software is growing exponentially. In this context, Global Test Automation is able to provide support for the validation of Infotainment and Navigation systems, Telematic Boards, Body Computers and Instrumental Panel Clusters, also intervening in their integration at the car and/or truck system level.
Ecommerce
The services offered by the Global Test Automation Centre can help companies with Ecommerce portals in their Quality Review and Brand Perception processes, during online product purchasing experiences. Within the Centre, it is possible to validate sales platforms and measurement tools that reproduce the end-to-end experience, with the aim of achieving and maintaining an excellent level of quality and sentiment perceived by the end customer.
Finance
In the process of digital evolution and transformation of the banking and insurance industry, the Global Test Automation Centre can provide end-to-end support, from the strategic choice of the technological environment to the validation of the services offered on the various devices. Thanks to targeted market analyses (browsers, smartphones, tablets, smartwatches), it is possible to assess the maintenance of a high level of quality perception along with the technological evolution of the devices themselves.
Telco & Media
The Telco & Media industry, permeated by an ever-increasing number of connected devices, constantly needs to guarantee an adequate Customer Experience to end users. Thanks to the expertise gained in Field Test, System Test, Network Test, Acceptance Test and Customer Experience, the experts of the Global Test Automation Centre can provide consultancy and acceptance services to Network Operators, OTT (Over-The-Top) companies and Media and Electronics manufacturers for the validation of elements of the end-to-end chain such as Devices, Networks, Services and Applications.
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