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Unlock the Future: Dive Into the Digital Revolution with Reply
Join us for an exclusive Event on Digital Experience: Get a deep dive into latest trends with interactive demos and hands-on workshops to get ready for the Digital Revolution with Reply.
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Innovation. Knowledge. Insights.
Welcome to the forefront of the digital revolution! Get ready to unlock the future with our exclusive Reply Digital Experience Event! Dive into a dynamic journey filled with interactive demos featuring the cutting-edge Apple Vision Pro, an exclusive sneak peek at future digital experience trends, hands-on workshops on prompting and invaluable networking opportunities. Embrace the possibilities and join us to shape the digital landscape of tomorrow!
We are happy to meet you on 11 April in Munich to Unlock the Future.
Save your seat for this exclusive event and expect four hours with latest insights and knowledge sharing on Digital Experience.
Agenda
8.30 AM - 9.30 AM
Registration & Networking
9.30 AM - 9.40 AM
Welcome and Overview of the Day
Thorben Fasching, Reply Executive Partner
9.40 AM - 10.00 AM
Digital Experience Trends: Ready for 2024
In this session, we offer an overview and mapping of new trends in Digital Experience using the Reply Sonar Platform. Leveraging this tool, we've compiled insights from expert media articles, mass media, patents, and scientific publications to provide a comprehensive understanding of the current landscape.
Ilse Klanner & Steffen Hück, TD Reply
10.00 AM - 10.30 AM
Custom GPTs that Empower Marketers
This session presents specialized custom GPTs designed to enhance creativity by focusing on single tasks. Gen Z GPT provides insights into modern teen life, Challenger GPT challenges ideas, Storyboarder GPT outlines concepts, and Feedback GPT simulates customer responses. These tools demonstrate practical applications of custom GPTs, highlighting their potential benefits, particularly in marketing.
Benjamin Wittkamp & Jan Hrkal, Elbkind Reply
10.30 AM - 11.00 AM
The Lufthansa Group Customer Insights Hub
The session will cover the Lufthansa Customer Insights Hub, an online dashboard tool by TD Reply, offering comprehensive customer insights from internal and external data sources. It integrates internal survey data with feedback from social media, review platforms, and trend data, enabling product managers to analyze Lufthansa Group's customers, benchmark services, and learn from competitors. GenAI features facilitate quick insights, with over 750 users leveraging the tool to drive business value.
Alexander Schmidt, TD Reply
11.00 AM - 11.30 AM
Break & Networking
11.30 AM - 12.00 PM
Innovating Empathy: Crafting inclusive Digital Worlds with AI
This speech explores the creation of inclusive digital spaces through sustainable UX, diversity, and accessibility. Drawing from B2C and B2B case studies, it provides strategies for integrating these values into digital design, emphasizing AI's role in fostering inclusivity and setting new benchmarks for empathetic digital marketing.
Jan Portz, Triplesense Reply
12.00 PM - 12.30 PM
Getting an AI-Wrangler: Prompt-Workshop and Challenge
In marketing, prompt engineering entails tailoring language prompts to elicit desired consumer responses, driving engagement and conversions. Through strategic refinement of prompts, marketers can optimize communication with their audience, enhancing brand visibility and fostering meaningful interactions.
Hosted by Frank Reply
12.30 PM - 1.00 PM
Finger Food & Closing
Elbkind Reply is a digital creative agency based in Hamburg, Berlin, Stuttgart and Düsseldorf. For Elbkind Reply, a deep understanding of people and their habits is the basis for building a successful brand. In order to be as effective as possible, the international team combines in-depth know-how from data, content, channels, media, creation and technology. On this broad basis, Elbkind Reply establishes a fully integrated ecosystem of digital touchpoints where brand and customer meet to talk about and order products and services.
TD Reply is specialized in consulting around data-driven innovation services and marketing. TD Reply follows a data-based and implementation-oriented approach to drive organizational change. At its locations in Berlin, Munich and Beijing, developers, analysts, designers, consultants, visualizers and futurologists use data to make companies more customer-oriented and close the gaps between product development, communication and sales.
Triplesense Reply specializes in digital service design and creates holistic touchpoint experiences and advanced ecosystems that optimize the user and brand experience. ‘Humanizing Digital' is Triplesense Reply's mission: By strictly following a human-centered design approach we create solutions that engage people and make their life easier. The interdisciplinary team of strategists, consultants, UX/UI experts and developers passionately delivers from insights and ideas to full technical implementation and operations for all digital channels and applications.