Discover how Target Reply overcomes data management challenges.
UNDERSTANDING SYNTHETIC DATA
Synthetic data refers to artificially generated data that has the same characteristics and statistical properties as real data. It is indistinguishable from original data and can be generated in large quantities, offering a scalable and reliable solution to meet the growing demand for data.
CHALLENGES
Data management is an increasingly complex challenge that, in some cases, can be resolved by increasing the amount of data available. In other cases, even with a considerable amount of data, ensuring their quality requires significant efforts. Data collection and data labelling can require considerable time and resources, as it is essential to guarantee regulatory compliance and data security.
Additionally, the GDPR imposes strict restrictions on the use and processing of personal data, adding another level of complexity to data management. Addressing these challenges requires effective strategies and a constant commitment to maintaining high standards of quality and security.
SOLUTIONs
From the analysis of our clients' needs regarding synthetic data generation, Target Reply has developed a solution capable of speeding up the process of synthetic data generation, useful for data scientists in model development. The use of synthetic data allows the generation of reliable and unbiased artificial datasets, significantly simplifying the collection and management of traditional data. This leads to a reduction in operational business costs and facilitates data sharing in compliance with the GDPR.
With a single training, it is possible to generate an unlimited amount of data at any time, allowing for high scalability.
The generated data is accompanied by a quality report, which provides a detailed assessment of the accuracy, reliability, and consistency of the generated data.
This ensures broad flexibility in implementation and adaptability to needs, guaranteeing a custom solution and optimal data management.
Through exploratory analysis, an easy understanding of the dataset is allowed, enabling a complete exploration of the characteristics and relationships present in the data.
USE CASES
Discover some of the use cases explored with our clients.
Target Reply is the Reply Group company that specialises in implementing solutions involving big data and advanced analytics. Target Reply supports organisations in identifying their needs for solution design and implementation by using technologies for data integration, data modelling and predictive analysis. In the process, it utilises the most innovative tools available in the business discovery and big data fields. Target Reply has gained significant experience of working with Italy’s major business concerns and is able to operate in all key markets, including telecoms, finance and manufacturing.