Case Study

Increased sales through a targeted onsite personalization strategy

Thanks to an optimized customer journey, C&A is now benefiting from a forecast sales increase. This is made possible by a personalization strategy from the experts at Up Reply.

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

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# Customer-centric
# Digital Commerce
# Dynamic Yield

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The Challenge

An optimized customer journey for C&A

The project at a glance

An individualised online shopping experience

Personalized content and offers can inspire customers who visit a website without a specific purchase intention and support interested parties in researching and selecting products. To make this experience a reality in the C&A web store, the experts at Up Reply developed a targeted personalization strategy for the fashion retailer's website.

The cornerstones of this strategy were the implementation of the Dynamic Yield platform, the establishment of a "Center of Excellence" and continuous A/B testing. All of this ensured a targeted and smooth implementation and enabled a forecast sales increase of 2.5% for C&A. In the future, it is planned to extend personalization to the C&A app.

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The advantages of personalized content

Added value for customers and retailers

Projects like this not only improve the shopping experience for customers, they also have clear benefits for retailers:

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Higher engagement

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Increased purchase frequency

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Optimized returns rate

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More revenue

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Recommendation of the online store

Would you also like to benefit from the advantages of a personalized customer experience that is perfectly tailored to your clients' needs?

Contact us

PRIVACY

I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

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C&A

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The established German fashion company C&A stands for timeless fashion in best quality and at affordable prices. With 1,300 fashion stores in 17 European countries, the company has become a popular destination for fashion enthusiasts. Its 27,000 dedicated employees form the centrepiece of this success story. C&A.com represents the brand's flagship store, transferring the world of timeless fashion into the digital age. The online shop features user-friendly shopping, inspiring customers and helping them find the most suitable outfits that underline their personality and meet their needs. 

Up Reply

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Up Reply is the Reply Group company specialising in digital growth and experience optimisation. The experts provide international clients with data-driven methods for personalisation of digital channels, A/B testing, and analytics across the entire customer journey. The result is user-centered experiences that contribute to the business objectives. Up Reply supports with strategy consulting, onboarding and offers full service with tools such as Dynamic Yield, Optimizely, Adobe Target or Adobe Analytics, Google Analytics and Contentsquare.