Creating better customer engagement in retail

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Create better engagement between brand and customer

Your customers want to talk to you. About everything and at every stage of their buying journey – for sales enquiries to assistance and returns. And that’s a good thing. Or at least should be for the most part.


The sad reality is that many retailers fail to deliver a satisfactory customer engagement experience, which is a big deal for consumers. Twilio’s 2022 State of Customer Engagement Report found that 56% of customers would stop doing business with a company after a frustrating experience with customer support. This could mean anything from an unresponsive customer support line to non-existent complaints procedures – all things that could make your customer wish they’d ordered elsewhere.


Many of the customer engagement challenges brands face are common issues with relatively simple solutions. Fortunately, we know how to face down these challenges and ready you to supercharge your customer experience – so you can engage any customer, over any channel, at any time.


Together with our partner Twilio, we have produced an eBook that reveals three essential steps every retailer should take to resolve their biggest customer engagement challenges in the shortest possible time. And if you want to scale and personalise your experience further, following our simple 'go further tactics' will give your strategy even more of a boost.




Sprint Reply is the Reply Group company specialising in Intelligent Process Automation. Our mission is to create automation platforms capable of solving concrete business problems, supporting our customers in the transformation towards the Intelligent Enterprise and the adopting a scalable and efficient Digital Workforce. In Sprint Reply we combine an execution-oriented engineering approach with strong experiences in 4 technology families, Robotic Process Automation, Computer Vision & ICR, AI & Machine Learning and Process Mining, dedicating constant attention to R&D on various Artificial Intelligence issues.



Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio's leading communications APIs enable companies to engage with their customers across voice, conversations, messaging, video and email. Twilio Segment, the leading Customer Data Platform, allows companies to create highly personalized interactions and automated customer profiles based on first-party data from multiple channels. Twilio enables companies to use communications and data to add intelligence to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.