Depending on the level of automation and the type of client being addressed, a robo-advisor can
- replace the figure of the traditional financial advisor in relations between the financial intermediation company and the investor (B2C);
- work alongside the traditional financial advisor in providing services to the investor (B2B).
Robo-advisory services bring benefits at the expense of traditional consulting:
- Convenience of using the service, since it is available 24/7;
- Reduction of intermediation costs incurred by the investor;
- Easier entry into the financial market for small investors.