Discover how SAP Emarsys and Sales & Service Cloud integrate seamlessly for B2B without a CDP. Syskoplan Reply showcases real-time data’s impact on marketing, sales, and lead transfers.
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With the B2B real-time integration of SAP Emarsys and Sales Cloud V2 and V1, Syskoplan Reply has created an efficient connection between marketing and sales. The solution promotes collaboration, optimally bundles activities and significantly speeds up your business processes.
In today's dynamic business world, B2B companies face the central challenge of merging their marketing and sales teams into a seamless unit. The era of isolated departments is over. To stay competitive, both teams must collaborate more efficiently and harmoniously. The demands on marketing and sales have increased: they must work together to optimize the entire business process and actively contribute to the company's success.
Marketing takes on the task of generating high-quality new contacts. These are then enriched with relevant insights to provide the sales team with the best possible pre-qualified leads. Sales, in turn, is responsible for strengthening this process through personal interaction. Through conversations and customer visits, they gain valuable insights and information which they share with marketing to optimize campaigns. Additionally, sales must actively communicate with potential customers - as personalized, targeted and in real-time as possible.
Real-time synchronization between SAP Emarsys and SAP Sales Cloud
Syskoplan Reply has developed a powerful B2B integration that enables real-time synchronization between the marketing tool SAP Emarsys and the sales system SAP Sales Cloud V2 & V1. The advantage: Both teams work with up-to-date data and can efficiently coordinate their activities.
To further optimize collaboration between marketing and sales, Syskoplan Reply has developed a "Marketing Insights App" as a central connectivity platform in addition to the bidirectional real-time synchronization. This app offers a wide range of features that facilitate information exchange and communication between teams.
A standout feature of the app is the ability to obtain an opt-in for future marketing purposes directly during a phone call. With just one click, a double opt-in (DOI) email is sent from SAP Emarsys via the SAP Sales Cloud.
If a marketing consent is already available, the app dynamically adapts and provides the sales representative with additional options.
This allows the sales representative to send predefined campaigns, such as company profile emails or relevant references, directly from the Sales Cloud via SAP Emarsys - fully personalized and including their personal contact details. Furthermore, the app enables a shared view of customer interests for both marketing and sales.
This information is updated in real time and synchronized between the two systems, ensuring that both teams always have access to the most up-to-date data.
Marketing also benefits from the Syskoplan Reply B2B integration by leveraging sales data from the SAP Sales Cloud to optimize communication. Through targeted segmentation marketing can, for example, exclude customers who are close to making a purchase from discount campaigns. By tracking various metrics throughout the entire "contact-to-order" process, the most effective campaigns can be identified, customer engagement improved and lead generation optimized.
Analyzing the relationship between marketing activities and revenue makes it possible to measure the direct impact of campaigns. These insights help you make data-driven decisions to optimize future strategies and maximize marketing success.
Optimization of customer communication through diverse sales data and targeted segmentation.
Analysis of relevant key figures for campaign evaluation and improvement of lead generation.
Syskoplan Reply has created an efficient connection between marketing and sales with the seamless real-time integration of SAP Emarsys and Sales Cloud V2 & V1 - all without the need for a separate Customer Data Platform. This integration enhances collaboration, supports both teams in their daily operations and accelerates business success.
Experience it for yourself
In our webinar, we will show you how SAP customers in the B2B sector can effectively streamline their activities and significantly accelerate their processes.
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Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.