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The development to mobile and tablet E-commerce.
Monsoon is a well-established British retailer, that designs and sells womenswear ranging from sophisticated evening to casual day wear, with an emphasis on heritage, quality and ethical trading.
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Planned development was designed with the brand’s goals in mind, ensuring to develop visually stunning, engaging solutions. With mobile and tablet being key areas of development, we evaluated ways to improve the user's experience, from navigation to payments.
Ultimately Monsoon & Accessorize goal was to improve customer interaction with the brand; targeting online conversion rates across the UK and global market, and thus building a competitive brand presence.
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Our team has worked collaboratively for both brands to present a seamless, structured website for customers that also purchase from Accessorize. Open Reply continues to work with Monsoon & Accessorize to ensure on-going development of their E-commerce platform. The results were continued YoY performance uplifts, substantial increase in conversion by 27.5%, and revenue exceeding forecasted targets.
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