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With the introduction of Salesforce Sales Cloud, Nölle + Nordhorn was able to significantly optimize its sales processes and create a scalable solution that supports the company's growth.
Optimizing internal processes and strengthening customer service with a new CRM system
Nölle + Nordhorn is a leading technical wholesaler, service provider and manufacturer of hydraulic and pneumatic components for industry. The existing CRM solution increasingly became a bottleneck for the growing company and its complex sales structures. The self-developed CRM system was outdated and, due to its limited functionality, was only used by the field service. Maintenance and further development of the system were expensive and time-consuming. Furthermore, the existing software was unable to adequately map the dual role of dealer and producer. A new solution was needed.
Arlanis Reply supported Nölle + Nordhorn in implementing the Salesforce Sales Cloud – a modern CRM solution that 95 percent of sales and office staff now use on a daily basis. After all, this solution fits the needs of the producer and retailer perfectly and seamlessly supports the entire sales process.
Effective sales pipeline management
Centralized customer and contact management
Automated sales processes
Thanks to lead and opportunity management, employees can now track sales opportunities in real time. Progress and status updates can be viewed at any time, which improves collaboration and decision-making.
All customer information – from contact details and purchase history to individual preferences – can now be accessed in one place. Marketing and field service benefit from a 360° view of their customers and can respond more quickly and in a more targeted manner.
With workflow rules, email templates and automatic task distribution, sales work could be significantly optimized. Less manual work means more time for direct customer contact.
The new Salesforce solution has not only optimized internal processes at Nölle + Nordhorn, but has also strengthened customer service, thereby creating the basis for further growth. The company now benefits from a future-proof, flexible and user-friendly way of working.
Nölle + Nordhorn GmbH, based in Gütersloh, is a leading supplier in the fields of pneumatics, linear technology, hydraulics, drive technology, standard tooling components, and industrial technology. Founded in 1957, the company attaches great importance to technical innovation and customer-oriented solutions. Since 2020, it has been part of the French Descours & Cabaud Group and DEXIS Europe, one of Europe's leading technical distributors. With a broad product portfolio, in-house system technology, and a high level of service expertise, Nölle + Nordhorn offers customized solutions for industrial customers.
Arlanis Reply specializes in consulting, planning, developing and integrating Salesforce solutions and services. Arlanis Reply provides market leaders with seamlessly integrated solutions for all customer related processes for sales, marketing and services – from the initial contact to the long-term service business. Arlanis Reply configures all common Salesforce components such as Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud or App Cloud, or adds individual programming with Heroku if required. With Mulesoft, Arlanis Reply provides an integration technology which allows you to develop, build, analyze, manage and monitor APIs and custom point-to-point integrations. In doing so, Arlanis Reply relies on agile project management methods and a project approach optimized for Salesforce introductions, which ensures maximum flexibility.