Case Study

Adopting digital behavior through gamification: the Fastweb Digital IQ case

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Challenges

  • Create an amusing game context to engage young and business people and train them

  • Enable people, individuals to measure their soft and digital skills by using a game format

  • Identify the points of strength of each person and suggest the competency areas to improve
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Benefits

  • Increases the user participation

  • Engagement

  • Learning

  • Sharing

  • Fun

Solutions


The main purpose was to push individuals, schools, small and medium companies to evaluate and boost their digital competencies and adopt digital behaviors. It’s based on Moodle Open Source LMS, SCORM 1.2 compliant, easily accessible through any device with Full Responsive User Experience.

The user can register and access freely on www.digitaliq.it or from Facebook and LinkedIn.

The proposed learning path is a journey in the space, across the solar system:

  • Each planet represents a group of digital competencies

  • The user must carry out a mission on each planet

  • During the mission, the user assesses skills:

    • Hard Skills – by attending online tests

    • Soft Skills – by playing with games

  • Once the user accomplishes successfully all assigned missions, the user earns:

    • a badge - that can be published on Facebook and LinkedIn

    • a certification – that displays a radar chart with detailed information about digital competencies and skills levels the user achieves

The solution implements a proprietary competency framework, associated with both games and tests. The framework is the result of the scientific collaboration between the Sociology department of Milano-Bicocca University and the People & Business Value team of expert psychologists.

FASTWEB

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With 2.4 million customers, Fastweb is a major Italian Telco operator. The company offers a wide range of voice and data services, fixed communication and mobile, to households and business. The company offers its customers new generation mobile services based on 4G technology and 4G Plus. Fastweb partners with businesses of all sizes, from start-ups and small and medium enterprises, to the largest corporates and the public sector offering advanced telecommunication and ICT services. Digital IQ supports Fastweb Digital Academy project that provides free training to unemployed young people and also specific training for professionals and companies about digital trends and topics.