Affinity Reply and Cortex Reply attended UCX Manchester 2025, where industry leaders gathered to discuss AI adoption and its role in business transformation. The event highlighted the importance of grounding AI implementation in clear business and customer value as organisations move beyond initial experiments and PoCs.
Discussions focused on advanced AI use cases such as knowledge management, summarisation, and chatbots, with experts stressing that while AI is evolving rapidly, it is not yet trustworthy enough to fully replace human involvement; promoting the view that AI must complement human expertise, particularly when integrated into business workflows.
"UCX Manchester 2025 highlighted the importance of pragmatic AI adoption,” commented Stuart Macpherson, Associate Partner at Affinity Reply, “focusing on real business value while maintaining human oversight. Affinity Reply are committed to supporting clients create scalable AI foundations that unlock the power of AI to drive measurable outcomes."
Managing identity (ID) effectively was also discussed as crucial, especially as AI becomes more deeply embedded in organisational processes. This assists users in integrating agentic AI solutions while ensuring data security and privacy.
The event also stressed the need for AI literacy across the workforce and the importance of safe experimentation with AI technologies, in alignment with Reply’s approach to AI solutions, supporting businesses in gaining practical experience to unlock AI’s full potential.
Affinity Reply
Affinity Reply are Architecture, Design & Data advisory specialists who accelerate clients to realise new digital capabilities, drive business change and unlock Next Gen Architecture. We help organisations reposition the value delivered by effective Enterprise Architecture and Data Enablement aligned to their strategic digital ambitions. Focused on a deeper understanding of client needs and the delivery of tangible business outcomes, our aim is to build and cherish long-standing relationships with both our clients and valued partners. https://www.reply.com/affinity-reply/en/
Cortex Reply
Cortex Reply is a Reply Group company specialising in AI consulting and FinOps. We help organisations to leverage AI to achieve operational excellence, and maximise technology investments through robust cloud financial management. Our architecture-led strategies and cutting-edge AI solutions empower businesses to optimise operations, enhance decision-making, and ensure financial accountability in complex and highly regulated environments. https://www.cortexreply.com/