We enable organisations to extract business value and outcomes from their data. We work with our clients optimising data strategies and capabilities to empower informed decisions, data monetisation and fuel growth through actionable insights and advanced analytics.
Data Strategy
Data Products
Data Management & Governance
Data Marketplace
Having a strategy for data is a key foundation within any organisation however it is one that is often overlooked. Affinity Reply works alongside its clients to advise them on their data strategy with the primary purpose of ensuring that data adds value to the organisation while being consistent, secure, timely and accurate.
Affinity Reply has a proven methodology for developing a data strategy and implementing it, this goes well beyond technology and considers the changes that need to be adopted within organisations across Culture, People, Process, Technology and Governance.
Having a single, consistent enterprise-wide understanding of customers, products and services is an everyday challenge for many organisations.
A modern data architecture, provides key functionality to underpin and enable the development of data products such as ‘single customer view’ enabling the organisation to increase the value of data through harmonisation of all data available internally and externally.
Affinity Reply partners with organisations and leverages best practice of agile delivery approaches to realise value and early benefit through incremental development. This enables organisations to prioritise specific data products aligned to their strategy and vision to incrementally unlock insight from and increase value of data.
Driving real change in an organisation's approach to data has historically been the primary blocker to unlocking value and improving quality. This is often due to the lack of pragmatic and effective data management services in addition to no clear mandate for centralised data services.
Affinity Reply partners with organisations to address this, specifically by defining the value and terms of reference for the data management services required to transform your data swamp into an enriched data lake.
Taking the organisation and key stakeholder groups on a journey to maturity is key to ensure that value is realised, Affinity Reply ensures this by effectively implementing the foundations and then building incrementally on these key data capabilities.
Data Marketplaces are rapidly gaining traction as a north star for enterprises. It is a concept that links the best in modern data practices and ways of working to bring together modern data architectures, data management & governance activities in a way that puts the business & end-data-user at the centre.
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