Ideas and Solutions for your Digital Value Chain

We are the experts for the consumer goods industry.

About us

4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.

4brands Reply always focuses on the consumer, with the aim of creating a unique customer experience. In the implementation, the team relies on agile project methods based on Scrum. As a result, the requirement descriptions can be short and sweet from the user's point of view and prioritized and potential functional or technical changes flow into the development early and continuously.

As part of the Reply Group, 4brands Reply has access to a comprehensive portfolio of services and the know-how of over 15,000 experts.

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Case Study

Bitburger creates a unique and personalized brand experience

That's what makes us special

We combine industry expertise and competence in technological innovation with modern working methods.

Innovation driver for the consumer goods industry

With customer centricity to success

Impulses for digital consumer goods companies

We are hiring

We are always on the lookout for enthusiasts who want to question the status quo, try out new ideas and achieve exciting goals together.

News & Events

Discover more events and the latest news in our newsroom.

You might also be interested in

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Our app on SAP® Store

Offering

Raise sales potential with real-time perfect store analytics & on-demand retail execution with smartREX. The FMCG-tailored solution from 4brands Reply is now available on SAP® Store, the online marketplace for SAP and partner offerings.

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Leader in Digital Experience Services for four years in a row

Research

Reply once again achieved a top ranking in this year's study by the market research company Lünendonk.

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Top ranking for Reply in SAP-related services

Research

The PAC RADAR by teknowlogy is a tool for holistic evaluation and visual positioning of software and ICT service providers on local markets. The PAC RADAR "Leading Providers of SAP Services in Germany 2022" rates Reply as "Best in Class" provider for SAP CX-related services and as "Excellent" for SAP S/4 HANA-related services.

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