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FXD is the Business Unit of Iriscube Reply specialized in Design and User Experience. The BU's main focus is the improvement and innovation of experiences in digital-multichannel products within banking and financial environments.
In Iriscube Reply, a company mainly focused in Front-End e Back-End development, we have a Business Unit dedicated to innovation of the experiences of digital-multichannel products, inside banking and financial environments: the Financial Experience Design team! The Creative Soul of our company.
Our team is composed of high professional profiles with different backgrounds, from university to work experiences, everyone connected to the Design world: User Experience and User Interface Design, Communications, Graphic Design.
This great mix of knowledge has grown throughout the years, in order to satisfy the increasing request of design/UX themes in the fintech environment; we can add important value in the realisation of digital solutions, supporting the success of main bank international Leaders (both B2B and B2C). The team composition also allows us to be very flexible according to the client's needs.
The distinctive characteristic of the Unit is the interconnection between practical/theorical skills in UX/UI Design, the 360° knowledge of the banking and technological world and the ability to apply it to specific cases, in order to reach the best solution.
We have a great experience in the sector: more than 5 years of great projects focused by channel distribution (Mobile, Web, Responsive, Tablet) or by user target (Private, Management, Firm, Bank User, etc.)
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In addition to delivering products and services, we adapt our methodologies to the clients' needs in various project scenarios, such as Agile or Waterfall.
Regarding the more operational activities of research, analysis, sketching and design, we choose the best UX/UI/ design and prototyping tools to decline the final delivery in the best and fastest way:
• UX/UI Design, prototyping: Adobe XD, Sketch, Figma
• Prototyping: Invision
• Graphics: Adobe Illustrator, Adobe Photoshop
• Team visual collaboration: Miro, FigJam
During the project process, the FXD team works closely with all stakeholders to ensure the best solution is developed. This solution must align with user and client needs, business objectives, and technical constraints (IT).
Our cross-disciplinary expertise enables us to deliver a wide range of multichannel solutions for our top clients:
• Mobile Banking Apps & Internet Banking Platforms
• End-to-end Processes (Selling, Onboarding, etc.)
• KYC Solutions and Loan Simulation Tools
• CRM & Back-office Internal Tools
• UX/UI Guidelines, Design Systems, Graphics
FXD Team represents the distinctive soul
Innovate and improve successful digital products and services