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The automotive industry is currently undergoing radical change. Not only are sales processes changing, but also the way in which customers are acquired and communicated with. Salesforce has recognised this and now offers a customised industry solution for the automotive sector.
New sales models, digital after-sales services and electromobility... the automotive industry is undergoing profound change, which brings with it new challenges but also new opportunities.
With many years of experience in the automotive industry and many successful customer projects, Salesforce has now developed a customised solution for this - the Salesforce Automotive Cloud. A solution that seamlessly brings the customer, vehicle and manufacturer together and takes the customer experience to the next level.
As one of the few Salesforce Automotive Expert Partners worldwide, Arlanis Reply is pleased to roll out this solution to our customers.
The industry-specific Automotive Cloud offers a range of ready-made functionalities that you need to work more efficiently and effectively. These are based on automotive-specific data models and processes. Salesforce has worked with customers, subject matter experts and industry bodies to develop functionalities that meet the evolving needs of OEMs and dealers.
Lead Management
Vehicle 360
Customer 360
Service Exellence
Dealer Management
OEMs and dealers can capture all lead information relevant to the buying process with an enhanced lead model based on the industry standard Auto-Lead Data Format (ADF). The ability to capture a lead's preferred dealer and the latest date they are interested in a transaction ensures that actions take place at the right time and place, resulting in improved lead quality and tracking.
All stakeholders in the automotive ecosystem can obtain a 360° view of a vehicle and its history (e.g. manufacturing, sales, maintenance, warranty and other relevant data based on customer interactions). This unification of vehicle and customer data makes it possible to take action to optimize customer and vehicle lifetime value.
Create a complete picture of your customer in an automotive context, with the ability to display vehicle owners and other users who have access to a vehicle.Key moments in a customer's relationship with their car can be defined and captured to provide a complete history of purchase and ownership.
The service console allows vehicle data to be integrated into the contact center, giving service staff a 360° view of the customer and the vehicle and enabling them to serve the customer more quickly, whether booking a service appointment or arranging roadside assistance.
Die DPM (Dealer Performance Management) -Funktionalitäten von der Salesforce Automotive Cloud ermöglichen es den OEMs, ein klares Echtzeitbild der Händlerleistung zu erhalten, mit Einblick in die Fahrzeuge, Teile und Zubehör, die die Händler verkauft haben. OEMs können diese Daten nutzen, um Volumenvereinbarungen, Verkaufsleiterziele und Händleranreize zu definieren und zu teilen, die die Leistung der Händler maximieren. Eingebettete Analysen bieten leicht verständliche Dashboards, so dass die Leistungsdaten der Händler genutzt werden können, um die leistungsstärksten Strategien und Händler zu identifizieren.
The customer and vehicle are at the heart of the Automotive Cloud, which will enable automotive industry players to meet the changing expectations and higher standards that customers now demand when making purchasing decisions. Providing a more relevant and responsive omnichannel experience will create a deeper connection with customers and enable brands to foster lifelong loyalty.
The advantages
Create your integrated and digital automotive solution with the Salesforce Automotive Cloud.
As one of the few Salesforce Automotive Expert Partners worldwide, Arlanis Reply has years of experience in Salesforce consulting and implementation for a wide range of clients in the automotive industry.
In addition to a team of highly qualified and experienced consultants, Reply offers automotive industry best practice and effective delivery options that can help clients control design and implementation costs. All projects can be carried out either at Reply's ISO / TISAX certified offices or at the customer's premises - or a combination of both options.
As part of the Reply Group, Arlanis Reply can draw on the knowledge of other experts in cybersecurity, app development, IoT, systems integration and other innovative disciplines as required, providing maximum value to its customers. Our deep knowledge of the automotive industry worldwide helps to ensure that solutions comply with all relevant standards and local regulations.
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Arlanis Reply is a consulting company within the Reply Group that specializes in Salesforce solutions. As a long-standing Salesforce partner, Arlanis Reply supports its customers in the successful digitalization and optimization of business processes. The range of services extends from consulting and implementation to integration into complex system landscapes. With a team of certified Salesforce experts, Arlanis Reply implements innovative solutions in the areas of CRM, customer experience (CX) and marketing automation. The company relies on Salesforce technologies such as the Sales Cloud, Marketing Cloud, Service Cloud and Data Cloud as well as Mulesoft. Customers benefit from the company's extensive expertise in various sectors, including the automotive, finance, telecommunications and manufacturing industries.