Reply named a Visionary in Gartner's Magic Quadrant for CRM and CX Implementation Services

11. March 2019

Reply was recognized by Gartner, the leading IT and advisory company, within the Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide in February 2019. Gartner evaluated 18 providers of CRM, CX strategy and implementation services and positioned Reply as a Visionary; a confirmation of its vision and ability to realize dedicated solutions.

Reply's approach to CRM and CX projects is based on the multi-layered customer experience model. This includes customer journey mapping, UX and digital design, process definition, CRM platforms, data analysis, technology architectures and human-centered design thinking to understand, design and implement complex CRM and customer experience solutions.

According to the report, Gartner defines the CRM and CX implementation services market as project-based services that help clients develop a CX strategy, transform a customer relationship, create and integrate process change and technology solutions. These services are specifically designed to improve sales, customer service, marketing activities and the interaction between companies and their customers and enable commercial transactions.

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