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A CRM and marketing solution based on the Salesforce platform and Marketing Cloud for KWS SAAT SE.
For more than 160 years, KWS SAAT SE has stood for excellence in seed and agriculture. KWS sees itself as a strategic partner for farmers, constantly producing and breeding new varieties and meeting the highest quality standards. To achieve greater transparency and efficiency within the company, KWS has optimized its processes in cooperation with its global subsidiaries.
In order to realize its plans, KWS entered into a partnership with Arlanis Reply. First, a CRM and marketing solution based on the Salesforce platform and the Marketing Cloud was implemented and a global template was developed for rollout in 30 countries. Order management was technically integrated with an order entry app developed by Arlanis Reply, which quickly and easily enters orders into the system and makes them visible to everyone.
The global rollout of the CRM system is based on the Salesforce platform and has been made available for 30 different countries. Arlanis Reply
shows once again that processes can be implemented quickly and easily with an agile project approach. The global presence of the Reply network became a decisive advantage in supporting worldwide processes.
Together with Arlanis Reply, KWS is pursuing the standardization of a heterogeneous system landscape as its main goal. The challenge was to consolidate all the different systems used by the subsidiaries in the various countries.
Arlanis Reply supported KWS in analyzing the existing CRM and marketing processes with the involvement of all stakeholders in order to obtain a global overview of all requirements for the new system, and thanks to the agile project approach, a cloud-based CRM and the Salesforce Marketing Cloud were implemented at the subsidiaries.
Arlanis Reply migrated all data step by step from all operating systems to the new Salesforce platform and integrated the Salesforce CRM with the ERP system. Now the systems are always up to date and available to every user, and more importantly, multiple maintenance tasks are now history, and web service interfaces have been developed for the seamless integration of third-party systems, such as the ERP system based on SAP.
Master data and order data can now be constantly exchanged. This provides KWS with a centralised view in real time and with up-to-date data in Salesforce.
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Arlanis Reply is a consulting company within the Reply Group that specializes in Salesforce solutions. As a long-standing Salesforce partner, Arlanis Reply supports its customers in the successful digitalization and optimization of business processes. The range of services extends from consulting and implementation to integration into complex system landscapes. With a team of certified Salesforce experts, Arlanis Reply implements innovative solutions in the areas of CRM, customer experience (CX) and marketing automation. The company relies on Salesforce technologies such as the Sales Cloud, Marketing Cloud, Service Cloud and Data Cloud as well as Mulesoft. Customers benefit from the company's extensive expertise in various sectors, including the automotive, finance, telecommunications and manufacturing industries.