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If you haven’t registered for LeadsCon Las Vegas, there’s still time to take advantage of our discount rate!

We hope that you will join us at LeadsCon Las Vegas (February 23-24). We are pleased to pass along the discounted registration rate of $495* to our clients—a $400 savings off the onsite price!. Register from this site to get this special price. You cannot get the discount through the regular LeadsCon website.

Serving as “the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry,” LeadsCon brings together the top brass from the online customer acquisition space.

Come visit us at LeadsCon, where we’ll show you why the Reply.com Marketplace is more …

Latest Donations Build on Company’s Ongoing Financial Commitment to Education in Haiti

San Ramon, CA—January 26, 2010—Following donations of more than $100,000 to fund schools in Haiti in 2009, Reply.com and its employees have contributed more than $60,000 to Haitian relief and reconstruction efforts to aid schools and earthquake victims of this month’s devastating earthquake, the company announced today.

Immediately following the earthquake, Reply! made a $10,000 donation to the Red Cross International Response Fund to provide aid to earthquake victims in Haiti.  Reply! also canceled its 2010 company awards banquet, which was scheduled for early February, and instead donated the money to benefit Haiti. In addition, significant contributions from employees, with matching funds …

BIA/Kelsey released its media trend report yesterday, identifying key local media trends to watch in 2010. Reply! COO Sean Fox has been invited to speak at BIA/Kelsey’s Marketplaces 2010 conference, which takes place March 22-24 in San Diego.  Fox will discuss his own thoughts on many of these predictions. We at Reply! were especially intrigued by the fifth prediction on BIA/Kelsey’s list: it states that despite the general devaluation of ad networks and the impact of a poor economy, analysts believe vertical ad networks hold a great deal of promise.

As many of you are now aware, the Caribbean island nation of Haiti experienced a massive, devastating earthquake yesterday. When we traveled to Haiti with the Mona Foundation less than two months ago, we glimpsed a hopeful, yet impoverished, nation. We are deeply saddened by the wrenching footage of this tragedy. Reports say that at the time of the earthquake, 300 people were inside the Hotel Montana, where we stayed in the Haitian capital of Port-au-Prince, and only 100 have so far made it out alive after the building collapsed. Mona Foundation supporters have been unable to reach the dedicated teachers and enthusiastic students we got to know on our trip. Our thoughts and prayers are …

Discount Code:
smx10reply
Thinking of going to SMX West 2010?  (This year, it takes place in Santa Clara, CA, March 2-4.) We can save you money on registration. Simply go to the SMX registration page and enter Reply’s discount code: smx10reply (please note: Codes are case sensitive). You’ll save 10% by using this priority code. By combining the early bird rate (available only until January 30th) and this company discount, you can save as much as $475 off onsite registration!

Check out this list of online marketing, search, and ad exchange tradeshows where Reply! will be attending and/or exhibiting, over the next several months. If you are an affliate, publisher, traffic buyer, or seller interested in scheduling a meeting with Reply.com at any of the tradeshows listed below, please email us at Affiliate@Reply.com or BizDev@Reply.com. We’ll show you why the Reply.com Marketplace is more precise and profitable than search engines and ad networks.

Real Estate Connect
January 13-15, 2010
Marriott Marquis Times Square, New York City

Affliliate Summit
January 17-19, 2010
Rio All-Suite Hotel & Casino, Las Vegas

DOMAINfest Global
January 26-28, 2010
Fairmont Miramar Hotel, Santa Monica

Borrell Associates Local Online Advertising Conference
February 8-9, 2010
Grand Hyatt, New York …

In a recent Search Engine Land article, blogger Brad Geddes spotlighted Seven Incredibly Valuable But Underused Free Tools For PPC Marketers. Check it out! It’s worth a read. It includes insights about some great free SEM tools, such as Acquisio—a platform for optimizing pay-per-click campaigns—and Google Sets, which can help you maximize the effectiveness of your ad copy. Checking Thesaurus.com with the Google keyword tool is also a really good idea for keyword expansion.

To read my blog posts on the topic, see Essential SEM & SEO Tools and my notes from SMX Advanced.

If Jim Morrison of The Doors was alive today—and working in search engine marketing—right about now, he might be crooning, “Google is strange, when you’re a searcher. Sponsored ads are mashed-up when you’re online.”

Google is tracking search query history and serving sponsored ads based on a variety of searches, not just the query that drove the search results. For example, if you do a Google search for “new home windows,” then search for “free home listings,” you may see sponsored ads for both key phrases after you hit the search button twice. Google is currently mashing up search results for certain keywords, displaying sponsored ads that are most likely to be clicked.
…

My wife Gouya and I traveled to Haiti last month with a group of supporters of the Mona Foundation, which included “The Office” actor Rainn Wilson (who plays Dwight Schrute) and his wife Holiday Reinhorn. Although I have also visited poverty-stricken villages in Africa with the foundation, Haiti’s poverty is coupled with frequent warnings of violence against visitors, especially ones from the United States. As I traveled on Haiti’s treacherous (mostly unpaved) and pothole-packed streets, I glimpsed a dichotomous scene: a scenically picturesque, lush landscape marred by high level of poverty.
Haiti is the poorest country in the Western Hemisphere. The top 1 percent of …

Luck, be a lady next February! (That’s when Reply! will head to Las Vegas for LeadsCon as a Gold Sponsor.)

LeadsCon happens February 23-24, 2010 at The Mirage. Serving as “the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry,” LeadsCon brings together the top brass from the online customer acquisition space.

Come visit us at LeadsCon, where we’ll show you why the Reply.com Marketplace is more precise and profitable than search engines and ad networks. Learn how to acquire more ready-to-purchase customers using Reply.com’s Enhanced Clicks™ program. Also, …

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