Scenario
Technology Reply was hired to manage the data and process migration for a major automotive company, whose legal entity now results from the joint venture of two automotive giants, each of which had a different MDM system for customer data management.
Following a challenge between the MDM systems of the two companies (one developed by Technology Reply and the other by a competitor), the system developed by Technology Reply was found to be superior in terms of reliability, accuracy, and configurability. Therefore, we were tasked with overseeing the analysis and feasibility of data and process convergence within the implemented MDM infrastructure.
With its decade-long experience in MDM, particularly in the automotive sector, Technology Reply effectively supported every phase of analysis, architectural design, and project planning. During the rollout phases for each country, several challenging aspects were addressed, both in terms of timelines and data volumes to be managed.
The scenario in which the solution is framed also imposed stringent terms regarding data quality, in terms of usability and consistency, following what had already been implemented and appreciated in the existing MDM solution.
The project, in all its phases, covers data management and transformation, focusing on improving the quality of contact information to identify and correct errors and inconsistencies. Additionally, the data deduplication module, developed by Technology Reply, was used to ensure that during the convergence process between two different data sets, unique contact information was archived with the highest possible data quality based on data freshness and the relative importance of the feeding source.
The data deduplication module, through similarity algorithms and a highly configurable component, allowed for excellent results and passed all the UATs (User Acceptance Tests) of the different countries, whose requirements were highly complex and diverse based on prevailing regulations.
The complexity of the project is heightened by the central role of this component within the company's strategic business processes, which require accurate data management and privacy protection to ensure the most precise and correct communication with the customer.