ALFA ROMEO’S EXCELLENCE THROUGH THE NEW BRAND PORTAL

CHALLENGES

  • The new Alfa Romeo portal will be the fundamental mean to the generation of qualified leads and to gain loyalty, assisting the customer during all product lifetime phases
  • 29 market in scope with different site implementation (full, medium, light)
  • Starting rollout of the mayor markets in two months

BENEFITS

  • Increase sales volumes
  • Increase Brand Awareness
  • Support new product launches
  • Increase fidelity
  • Support sales network development
  • Spread communication target, preserving Alfa Romeo Brand DNA

SOLUTION

In the management and roll out of the new Alfa Romeo brand portal, Aktive Reply played the role of Solution Partner on the Adobe platform, ensuring the Group's distinctive requirements for excellence: System Integration, implementation of Content Management System functions using the Adobe Experience Manager suite, Front End development, Project Management and international coordination of all the activities involved in the migration of the Alfa Romeo portals of 29 countries. Project goal was to build the new website where is possible see new Alfa Romeo's models, and follow customers in their buying experience and assisting them during all product lifetime phases. The solution, fully responsive and SEO Optimized, is based on Adobe Experience Manager CMS with an Authoring environment to preview contents before publishing. This site is multilanguage and multimarket, has been designed responsive so it fits to different views (desktop, tablet, smartphone) and can be integrated with several FCA flows & tools : Dealer Locator, Eloqua, CPS, CLP.
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    ALFA ROMEO

    Alfa Romeo is part of FCA Group, one of the largest automaker in the world that designs, engineers, manufactures and sells passenger cars, light commercial vehicles, components and production systems worldwide. Alfa Romeo has introduced many technological innovations over the years, and the company has often been among the first users of new technologies.